Revista de Turism - Downloads

No. 1 / 2006

SOME ASPECTS OF THE SEGMENTATION OF THE SPA TOURIST MARKET

(A Closer Look at the Case Study on the Village of Shipkovo Experience, Bulgaria)

PhD. Vanya Kuzdova BANABAKOVA

Chief Assistant at the National Military University "Vassil Levski", Veliko Turnovo, Bulgaria

MANAGEMENT OF TOURIST COMPANIES ON THE MODERN TOURIST MARKET

PhD. Slobodan CEROVIĆ

Faculty of Natural Sciences, Department for Geography, Catering and Hotel Management University of Novi Sad, Serbia

ECHIPELE DE LUCRU AUTOCOORDONATE O SOLUŢIE MODERNĂ DE ORGANIZARE A UNITĂŢILOR OPERATIVE DIN INDUSTRIA OSPITALITĂŢII

Profesor univ.dr. Radu EMILIAN, Dr. Dragoş VASILE,

Academia de Studii Economice Bucureşti, România

STRATEGIA DE NEANGAJARE FINANCIARĂ A MARILOR LANŢURI HOTELIERE

Conferenţiar univ.dr. Nicolae LUPU, Conferenţiar univ.dr. Gabriela ŢIGU,

Academia de Studii Economice din Bucureşti, România

UTILIZAREA TEHNOLOGIILOR INFORMAŢIEI ÎN FUNDAMENTAREA DECIZIILOR PRIVIND PROIECTELE COMPLEXE DIN DOMENIUL TURISMULUI ÎN CONDIŢII DE RISC.

Profesor univ. dr. Marian ZAHARIA

Universitatea Româno-Americană Bucureşti, România

MARKETINGUL INTERN - ABORDARE ALTERNATIVĂ A RESURSELOR UMANE ÎN TURISM

Lector univ.dr. Claudia-Elena ŢUCLEA

Academia de Studii Economice Bucureşti, România

IMAGINEA URBANĂ ŞI ROLUL SĂU ÎN TURISMUL DE AFACERI

Asistent univ. dr. Ruxandra Irina POPESCU

Facultatea de Management, Academia de Studii Economice Bucureşti, România

ECOTURISMUL - MODEL DE VALORIFICARE DURABILĂ A RESURSELOR TURISTICE

Asistent univ. drd. Carmen BOGHEAN Asistent univ. drd. Florin BOGHEAN

Universitatea "Ştefan cel Mare" Suceava, România

PRIORITĂŢI ALE TURISMULUI RURAL ROMÂNESC

Preparator univ. Iulian CONDRATOV,

Universitatea „Ştefan cel Mare" Suceava, România

CONSIDERAŢII PRIVIND IMPACTUL INTERNETULUI ASUPRA DEZVOLTĂRII ŞI PROMOVĂRII TURISMULUI

Preparator univ. Adrian Liviu SCUTARIU

Universitatea „Ştefan cel Mare" Suceava, România

PARTICULARITĂŢILE MANAGEMENTULUI FIRMELOR DE TURISM ŞI SERVICII ŞI PRINCIPALELE TENDINŢE ÎN TURISMUL INTERN ŞI INTERNAŢIONAL

Preparator univ. Simona BUTA

Universitatea „Ştefan cel Mare" din Suceava, România

Facultatea de Ştiinţe Economice şi Administraţie Publică

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STRATEGIA DE NEANGAJARE FINANCIARĂ A MARILOR LANŢURI HOTELIERE hot!

A recent obvious strategy for a big number of international hotels groups is to disinvest. This is a technique named “sale and lease back” or sale and management back , suggesting the sale of some hotel units, followed by francize or management contract, kipping the hotels under the same brand. If we add the francizing expansion, it result an important tendency for the biggest hotel companies to reduce the financial implication and immobilization. This tendency is present also in the Romanian hospitality industry, wich confront with an important francize and management contract expansion. The preference for one or other form of exploitation is based on the company general strategy and even on the trust given to the partner for hotel brand representation. The paper shows those tendencies with specific statistical dates and recent informations.

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ECHIPELE DE LUCRU AUTOCOORDONATE O SOLUŢIE MODERNĂ DE ORGANIZARE A UNITĂŢILOR OPERATIVE hot!

The industry of hospitality is one of the most valuable components of the third sector; in this context, already known, the solution of the companies whatever their category classification and type of establishment is to offer services that correspond to the promises made - therefore services that have a cost-price rapport in favor of the client. In the third sector and in hospitality business in particular, the human resources play a significant role in satisfying the clients and in offering a quality service that have been promised by the category of the hotel. The abilities of managers and their collaborators, the approach to utilization and organization of human resources can provide enterprises with important competitive advantages. In order to achieve this aim, the firms can experiment different ways to manage human resources. In this paper we will emphasis aspects of organizing the activity. We will underline the most important elements of an organization restructuring in hospitality industry: creation of auto coordinated working teams and design of horizontal organizational structures witch promote the interaction of employees from several departments.

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MANAGEMENT OF TOURIST COMPANIES ON THE MODERN TOURIST MARKET hot!

Substantial differences characterize modern trends on the tourist market in the period before and after 1990. There is almost no country in the world that does not reckon seriously with tourism in its economic development. The modern-day tourist is an increasingly “spoiled” consumer of tourist services and his/her requirements are specific and partial. The higher standard of living of the population and an ever greater amount of leisure time, as well as the development of transport technology and service technology in general accounted for important changes in the demand, bringing about considerable changes in the supply, primarily in the adaptation of the tourist product to the requirements of an increasingly sophisticated demand and the changes in the process of marketing management and application. This paper focuses on modern trends on the tourist market and the necessity to apply the knowledge of modern management and marketing. Key words: Tourism, management, strategy, marketing, globalism.

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MARKETINGUL INTERN – ABORDARE ALTERNATIVĂ A RESURSELOR UMANE ÎN TURISM hot!

The internal marketing represents a particular approach of marketing and human resources management, too. This is a &bdquo;human” marketing; it consists in an ensemble of methods, and techniques, witch, applied in an established order, will increase the enterprise’s efficiency, in the interest of both clients and employees. Internal marketing has a market to conquer: the ensemble of employees and its characteristics (experience, culture, knowledge, and skills). It has a product to sell (the organization and its image, the managers, the activities, work conditions, enterprise’s products and services) and a commercial relationship between man and organization (social purposes – the enrichment of human capital).

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SOME ASPECT OF THE SEGMENTATION OF THE SPA TOURIST MARKET hot!

The present report explores the possibilities for segmentation of the spa tourist market. Based on analyses of the market and competition, the key criteria of said segmentation are established, as well as the target market segments are determined, the latter being actual and potential consumers of the tourist product, offered in the region of the village of Shipkovo, Troyan Municipality.

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