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No. 2 / 2006
TOURISM AND THE ECONOMY IN TOURISTIC COUNTRIES LIKE GREECE
 
PhD. Karagiannis STEFANOS
Applied Research at Market Services Lab. Management and Economics School
Director Faculty of Management and Economics Technological Educational Institute of Crete, Greece
Associate Professor Ph.D. Alexandru NEDELEA
"Ştefan cel Mare" University of Suceava, România
 
STRATEGIC MARKETING - DIRECTION OF THE TOURISM DEVELOPMENT IN THE GLOBALIZATION PROCESS
Associate Professor PhD Karolina ILIESKA,
Faculty of Economics-Prilep, Republic of Macedonia
 
STRATEGII ALE DEZVOLTǍRII TURISMULUI DE AFACERI ÎN ROMÂNIA.
Profesor univ. dr. Gabriela STǍNCIULESCU,
Conferenţiar univ. dr. Gabriela ŢIGU
Academia de Studii Economice, Bucureşti. România
 
PROTECŢIA CONSUMATORULUI ÎN TURISM - CONSIDERAŢII ASUPRA REGLEMENTĂRILOR EUROPENE ŞI ROMÂNEŞTI
Profesor univ. dr. Valentin NIŢĂ
Universitatea „Alexandru Ioan Cuza" Iaşi, România
 
POLITICS IN TOURISM DEVELOPMENT IN SUCEAVA DISTRICT
Associate professor PhD. Cristian Valentin HAPENCIUC,
 Assistant professor PhD Costică ROMAN
"Ştefan cel Mare"University of Suceava, Romania
Assistant Professor Ph.D. Vasyl F. KYFYAK,
Chernivtsi Trade-Economics Institute, Ukraine
 
MĂSURAREA RISCULUI ACTIVITĂŢII AGENTULUI ECONOMIC DIN TURISM
Lector univ. dr. Mihai POPESCU
Universitatea „Stefan cel Mare" Suceava, România
 
STRATEGII DE DEZVOLTARE A TURISMULUI ÎN BUCOVINA.
Economist drd. Codruţa Petronela BOUARU
Ministerul Mediului şi Gospodăririi Apelor, Bucureşti, România
 
NIVELURI ALE STRATEGIEI DE PROMOVARE A TURISMULUI
Lector univ.dr. Constanţa ENEA
Facultatea de Ştiinţe Economice, Universitatea „Constantin Brâncuşi" din Tg-Jiu, România
 
SURSE ACTUALE DE AVANTAJ CONCURENŢIAL ÎN TURISM
Lector univ. dr. Claudia-Elena ŢUCLEA
Academia de Studii Economice Bucureşti, România
 
ROLUL MASS-MEDIEI ÎN PROMOVAREA ORAŞELOR
Asistent univ. dr. Ruxandra Irina POPESCU
Facultatea de Management - Academia de Studii Economice Bucureşti, România
 
POLITICI DE PROMOVARE A TURISMULUI SOCIAL ROMÂNESC
Preparator univ. Pavel STANCIU
Universitatea „Ştefan cel Mare" Suceava, România
 
ASPECTE REFERITOARE LA MEDIUL EXTERN AL FIRMEI DIN DOMENIUL TURISMULUI ŞI PRINCIPALELE DESTINAŢII TURISTICE DIN ROMÂNIA
 Preparator univ. Adrian Liviu SCUTARIU
Universitatea „Ştefan cel Mare" Suceava, România
Documents
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TOURISM AND THE ECONOMY IN TOURISTIC COUNTRIES LIKE GREECE
TOURISM AND THE ECONOMY IN TOURISTIC COUNTRIES LIKE GREECE hot!
This paper presents an attempt to extend the evaluation process of the structural characteristics of the Greek tourist market and their outcome, especially with regards to the pricing policy of hotel services. Under this framework, we use a combinational analysis of factors of the Theory of Finance. Techniques used in financial analysis, empirical results produced by previous research work undertaken in the area of international tourist demand, as well as current discoveries in the structure of Greek tourist market, aim at the extraction of useful conclusions, both for the Greek tourist industry and for tourist policy planning. Key Words: tourist demand-offer, break-even-point, price policy
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STRATEGIC MARKETING – DIRECTION OF THE TOURISM DEVELOPMENT IN THE GLOBALIZATION PROCESS
STRATEGIC MARKETING – DIRECTION OF THE TOURISM DEVELOPMENT IN THE GLOBALIZATION PROCESS hot!
One of the basic characteristics of business of modern enterprises is a constant change of the role and significance of particular activities in the value chains. That increases the need of some additional information that are mainly collected, created and given by marketing. A share of the cost of marketing information increases in the total cost structure, so information management becomes a core resource of the competitive advantage. The marketing information is the glue that holds together the structure of all business and, consequently, the stakeholders in the profit chains. It implies certain new approaches in the marketing theory and practice. The intention of author is to point out some key changes that are the challenges of marketing in the global environment. They are the treats but also the strengths for marketing development of economies in transition.
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Strategii de dezvoltare a turismului în Bucovina
Strategii de dezvoltare a turismului în Bucovina hot!
The choice of the management strategies within the tourist field is very important. These strategies are called by the touristic products features and the tourist marketshare, focusing on the complexity of any kind of tourist product, and as well as Bucovina tourist product.
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Niveluri ale strategiei de promovare a turismului
Niveluri ale strategiei de promovare a turismului hot!
La recherche en &eacute;conomie touristique a besoin de rigueur, de coh&eacute;rence pour progresser dans un monde d&rsquo;incertitudes. Elle doit n&eacute;cessairement expliquer, en d&rsquo;autres termes r&eacute;pondre &agrave; la question : comment? En se r&eacute;f&eacute;rant aux &eacute;conomistes, pour beaucoup d&rsquo;utilisateurs, les mod&egrave;les peuvent y aider. Mais cette recherche, par ses particularit&eacute;s, ne peut s&rsquo;en contenter, car elle doit avoir aussi pour objectif d&rsquo;aider &agrave; comprendre, en d&rsquo;autres termes r&eacute;pondre &agrave; la question : pourquoi ? Tenter d&rsquo;y r&eacute;pondre &eacute;largit le champ des approches possibles et rejoint la pluridisciplinarit&eacute; : Il faut que l&rsquo;&eacute;conomie touristique consid&egrave;re que le touriste n&rsquo;est pas seulement un consommateur de produit touristique et le Tour-op&eacute;rateur un producteur de services, mais qu&rsquo;ils sont l&rsquo;un et l&rsquo;autre consommateur et producteur de sens. La force et la difficult&eacute; d&rsquo;interpr&eacute;ter ce sens r&eacute;sident aussi dans la culture, l&rsquo;histoire, l&rsquo;espace et son organisation.
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POLITICS IN TOURISM DEVELOPMENT IN SUCEAVA DISTRICT
POLITICS IN TOURISM DEVELOPMENT IN SUCEAVA DISTRICT hot!
Focusing on the touristic phenomenon in the district of Suceava, the aim of the paper is to elucidate elements related to the conditions and the size of the touristic market, offering both quantitative and qualitative information relevant to current and potential touristic markets. In the last part of my work I tried to underline a series of suggestions that could be designed in order to contribute to the reinvigoration of the tourism in the district of Suceava and, why not, in the whole country.
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