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Numar special
Articolele regasite in cadrul numarului special au fost prezentate, de catre autori, in cadrul Conferintei Internationale de Comunicari Stiintifice: "TURISMUL INTRE DEZVOLTAREA REGIONALA SI CRIZA ECONOMICA GLOBALA" desfasurata in localitatea Suceviţa, judeţul Suceava, in perioad 22-23 mai 2009.
BALANCED TOURISM DEVELOPMENT - A CONDITION FOR SUSTAINABLE
DEVELOPMENT. A CASE STUDY IN BRASOV REGION
Lecturer PhD.Ruxandra-Gabriela
ALBU
Transilvania University of Brasov,
Romania
Abstract
Sustainable tourism development in the Brasov region will lead to
prosperity for many local communities which are living in this region and will
contribute to the protection and the preservation of the initial attraction for
the present high demand areas (such are Bran, Moeciu, Simon, etc.). Even it
cannot be absolutely certain as regards the sector's development perspectives,
the exact evaluation of the tourist potential of a territory is an excellent
decision base for the interested parties, allowing them to minimise the risks
of engaging in bad investments and ensure a sustainable tourism development of
the territory.
PROGRAM FOR SUSTAINABLE
DEVELOPMENT OF TOURISM
IN PIATRA NEAMT
Lecturer PhD.Marian
FlorinBUSUIOC
Romanian American
University, Romania
Assist. PhD studentGina Gilet
SZTRUTEN
Romanian American University,
Romania
Assist. PhD. studentCatrinel
DRIDEA
Romanian American
University, Romania
Abstract
Piatra Neamţ, one of the oldest settlements in Romania
(the former Dacian fortress Petrodava - sec. II) has rich tourist resources
(natural and atrophic), being an important tourist center at regional and
national levels. Strategy for tourism development in the city of Piatra Neamţ
has the following main objectives:
-optimal valorization of tourist resources, in
particular the mountain and cultural ones;
-top valorization of the historic center, the
restoration and conservation of heritage monuments;
-development of sports and entertainment in both city
and ecotouristic suburban area;
-creation of original tourist products and launch an
intensive campaign to promote the area image.
"Constantin
Brancoveanu" University of Pitesti, Romania
University Assistant Ph.D. GraduateMihaela
Cosmina PETRE
The Faculty of Management Marketing of Economic
Business of Braila
Abstract
Both on national and international scale, tourism
business is improving continuously, by adjusting to the tourists' demands,
resulting in modification and adaptation of organization and association forms
in this area. One of these is the franchise affiliation, an original way of
doing business that combines the entrepreneurs interest in keeping their own
undertaking with that belongs to a group with well-known brand which aims to
expand on national and international market. This paper will discuss two important
areas of the Romanian tourism industry in which franchise agreement is applied:
travel agencies franchise and hotel franchise. On a national scale, franchise
was adopted as an expanding strategy by the travel agencies, on one hand,
notorious tour-operators that have accumulated know-how and have proven their
successful applicability, and, on the other hand, small and medium
entrepreneurs who saw in the franchise affiliation an opportunity to develop
faster and more reliable business. Also, the Romanian hotel owners with
financial resources have seen in hotel franchise an easier way to obtain higher
profits. In today's competitive and global hotel market, being part of a group
of hotels that share a recognized brand and provide quality services might mean
the difference between financial success and failure.
INTERNATIONAL TOURISM FACING THE GLOBAL ECONOMIC CRISIS
PhD StudentAlina Gabriela JILETCOVICI
National
Institute for Economic Research, Romanian Academy, Bucharest, Romania
Abstract
The
international tourism is one of the main growth engines within the world's
economy, with major impact on the process of generating jobs, permanently
modernizing the infrastructure and directly involved in the sustainable
development of the natural environment. Closely connected to almost all sectors
of the economy, the tourism could not avoid being affected by the general
effects of the global economic crisis that started last year. And this is
because a part of the key problems that generated the crisis and their
subsequent effects are closely related to tourism: rises of the prices of oil
and other commodities, stock market volatility and the crunch of loan, together
with exchange rate fluctuations, leading to increasing interest rates and
representing a real burden for the borrowers. Each of them separately, as well
as all together put their print on the tourists' activity, leading to specific
trends adapted to the new economic and social context.
Starting
from here, I identified already seen and to be seen effects of the crisis, both
on companies acting in the tourism as well as on the tourists as individuals.
Furthermore, I made proposals regarding the tourism's possibilities of
surpassing the crisis, being aware that only the concerted actions of both macro
and microeconomic segments can lead to overcoming the present difficult
circumstances.
THE TOURISTY ACTIVITY OF THE EUROPEAN UNION IN 2007
AND THE PLACE OF ROMANIA AMONG THE MEMBER STATES
Associate
Professor Ph.D.Eugenia HARJA
Asisstant PhD. StudentOana-Ancuta STANGACIU
University from
Bacău, Romania
Abstract
This
paper is a brief statistical analysis of the touristy activity for the period
2000-2007 in the member states of the European Union 27. After a short
presentation of the definitions used for the observed or calculated touristy
indicators, comparable among the member states, I have presented and analyzed
the existent occupancy in tourist
accommodation establishments and also the touristy intensity. I have emphasized
each time the place of Romania among the member states, preferring always the
graphic images, being much more relevant in the analysis than a presentation of
the data in tables. At the end of the analysis I have briefly presented the
evolution of Romania for some touristy indicators used in the chapters before,
and also the main conclusions.
ANALYSIS OF THE ACCOMMODATION CAPACITY OF ROMANIA IN
THE PERIOD 1990-2007
University
Assistant PhD.Cristina
OPREA
Petroleum&Gas University, Ploieşti,
Romania
Associate
Professor PhD.Marian
ZAHARIA
Petroleum&Gas
University, Ploieşti, Romania
Lecturer PhD.Manuela-Rodica GOGONEA
Academy of
Economic Studies, Bucharest, Romania
Abstract
The
analysis of the accommodation capacity in operation of the tourist facilities
in Romania focuses on the evolution of the index in the period 1900-2007, its
structural modifications, as well as its prospective trend.
Outlining
a complex image of evolution of the accommodating capacity in operation also
includes the analysis of the interdependencies determined between both this
index and the number of overnight stays, or between it and the number of
tourists' arrivals in accommodation facilities in Romania.
The methodology applied
in the analysis of the accommodation capacity in operation of the tourist
facilities in Romania is based on the statistic data taken over from the
National Institute of Statistics (Statistic Directories, The statistic
databases TEMPO-Online).
