| Issue no. 7 / 2009 |
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AKAMBA
MANI Catherine Lytrice
University of Ngaoundéré Cameroon
PUŞCAŞU
Violeta
University "Dunărea de Jos" Galaţi,
Romania
The hotelier component
represents an important side of the touristy activity success. In countries
that have an emergent economy, as Cameroon, the tourism and the hotel business
have shaped activation as a lever to the whole economy, since the second half of
the 20th century. The present paperwork proposes an analytic
overview of the evolution of the hotelier park in two of the main cities of the
country, Douala and Yaoundé. The evolutional aspects are historically staged,
correlated within the political framework and emphasize the tourist phenomenon
overall. The goals of our research emphasize qualitative and quantitative
upheaval recorded by the urban hotelier park for the identification of the
causal terms between the phenomenon type relations/context and the possible
substantiation policy in the future.
BALTEŞ
Nicolae
"Lucian Blaga" University of Sibiu,
Romania
CIUHUREANU
Alina Teodora
Romanian-German University of
Sibiu, Romania
The Romanian tourism
and travel industry may have an important contribution to the Gross National
Product if it is well promoted and if it has an infrastructure and an adequate
financial support. The Master Plan for the 2002-2026 Development of the
National Tourism and its plan of action, the documents elaborated by the
Tourism Department in co-operation with the World Organization for Tourism and
travel professional and employers' association establish tourism's development
potential in Romania for the next 20 years and outline the major aspects that
should be tackled in order to stimulate the increase of the travel industry.
Promoting the travel potential and establishing the necessary infrastructure
for increasing Romania's attractiveness as a travel destination is found in the
Regional Operational Program and it finances: offering a positive image of
Romania as a travel destination by defining and promoting a national travel
brand; developing and consolidating the domestic tourism by promoting certain
specific products and destinations, as well as other marketing activities; the
establishment/rehabilitation of Travel, Information and Promotion Centers;
encouraging travel activities for the accomplishment and promotion of a rural
competitive tourism.
CORODEANU AGHEORGHIESEI Daniela
NIŢĂ Valentin
"Alexandru Ioan Cuza" University, Iaşi, România
In the business field, the social networks based on ties of trust are an attribute
of organizations with strong organizational culture
where the social status is important. These networks are the source of social
capital.
Given the role of tourism industry in
the development community, especially since 1990,
according david a. Fennell (2003) the social capital can exist at the micro level with reference to social
network sites that exist in the very strong social
arrangements, at the meso-level with people
throughout the community and at the macro
level from an inter-community perspective. This article stresses the
importance of network design and the social
capital in support of sustainable tourism and how
the partnerships between business, local and government authorities and bodies
responsible for tourism development and default community may be an important
active for an industry that brings many advantages in economic and social
development in all areas of the world.
COSTEA Ramona Ioana
University of Agricultural
Science and Veterinary Medicine Cluj
Napoca, Romania
HAPENCIUC
Valentin
STANCIU
Pavel
CONDRATOV Iulian
University "Stefan cel Mare"
Suceava, Romania
NISTOREANU Puiu
Academy
of Economic Studies, Bucharest, Romania
Economic crisis -is an intensively mediated concept during the past years-
it issues with the situation when the business medium confronts with the
perspective of a fundamental change, usually sudden and unexpected, that
threatens to significantly disturb the present socio-economic perceptions and
the daily practice.
Even if the emergent markets are the most vulnerable in crisis, they still
adapt the easiest to the actual context, counting on economic flexible domains
as the tourism industry or IT.
The persistence of global economic
crisis, but especially the touristy market fragility make it impossible to
estimate the evolution of hospitality industry for the next two years. Crisis
effects seem to be inevitable in the context where great tourism actors talk
about consequences similar to the ones following the terrorists attacks in SUA,
in September 2001.
It is very important to understand the stress factors that prevent the
optimum development of tourism discouraging the touristy flow towards once
well-known destinations.
Romania is not a touristy destination with a worldwide notoriety, not even
European, but some issues like the localization outside those more and more
unsafe touristy areas, the peacefulness regarding the terrorism implications
and the special natural and anthropic potential, all these, create the
necessary premises for promoting a specific tourism, able to induce tourists
the idea of security.
Among the difficulties that Romania confronts itself with, we mention:
unfavourable international image, precarious touristy infrastructure estate and
seldom application of quality standards. If these deficiencies are assumed and
controlled in the immediate future, then the interest for Romanian tourism will
continuously increase and safe tourism could become a tourism relaunching
factor after the wrong start for the rural tourism, business tourism or balnear
tourism.
HARJA Eugenia
University of Bacău, Romania
The
fallowing analysis has started from our location from a geographical point of
view in the North-East Region. In the first part I have made a brief presentation
of the tourism potential, after which I have analyzed the main statistic
indicators for the period 1990-2007. Many results have been presented through
suggestive statistical diagrams, leaving the possibility for the readers to
draw other conclusions than the ones found in the text. The analysis was
detailed for all the counties that have
registered tourists in 2007. At the end it was applied the study of touristy
activity concentration with the help of the Onicescu concentration indicators,
and have been drawn the main conclusions.
IOANĂŞ Corina
DUMITRU Corina Graziella
TUŢU Anca
NICHITA Mirela
Academy of Economic Studies,
Bucharest, Romania
Consistent with the
Financial Reporting Standards Board's international convergence and
harmonization policy it is proposed that a new accounting regime will prescribe
the financial reporting practice and minimum disclosure requirements for
agricultural activities, including the fair value of biological assets. In any
financial report, the inclusion of biological assets may confuse the reality of
the income profit and the wealth profit. There are many reasons it may provide
misleading figures, the most obvious would be because the entity may have
reported the value of heritage properties that do not actually generate any
income but rather they are properties, which actually generate expenses for the
entity, for example in maintenance costs. For any regime that requires entities
to account and report on biological assets there should be a clear
classification system that takes into account the different types of ownership
structures in a society. Therefore in Romania, it is important that any
financial reporting regime on biological assets should provide for the
difference between business assets and cultural assets.
IONESCU
Romeo
"Dunarea de Jos" University of
Galatz, Romania
The
paper deals with methodological and gnosiological clarifications connected to
the partnership between the enterprises, the institutions and the organisations
which are able to promote the sustainable development of the tourism.
A
distinct part of the paper analyses the rural tourism in Romania as a solution
of the sustainable local and regional development.
The
paper offers a complex image of the different strategies and of the actors,
which promote, organise and influence the public-private partnership in tourism,
as well.
We
conclude that the rural tourism represents a challenge for Romania and we argue
that using a SWOT analysis.
MAZILU
Mirela
University of Craiova - The
University Centre of Drobeta Turnu Severin, Romania
The
sustainable management of the destinations is essential for the development of
tourism, especially through the planning of the efficient usage of the space
and of the land, as well as through the control of the development and through
the decisions to invest in infrastructure and services. Granting the fact that
the new development of tourism is, as a scale and a type, adequate for the
needs of the local community and for the natural environment, the sustainable
development can consolidate the economic performances and the competitive
position of a destination on a long term. This needs a support frame which
implicates all the interested parties at regional and local levels, as well as
an efficient structure which facilitates the efficient partnership and
management. A basic request for the quality existence and perenniality of the
tourist destinations from Romania is to remain competitive. The actions
undertaken for this purpose should be considered as a part of the process of
creation of a sustainable character, which represents one of the most important
advantages in the competition. Thus, in order to ensure competitiveness,
viability and prosperity on a long term, the tourist destinations should
emphasize the full integration of the preoccupations regarding the
sustainability within the decisional process and within their management
practices and instruments.
MUREŞAN Maria
Academy
of Economics Bucharest, Romania
Tourism globalization
requires seeking solutions to the problems that involves sustainable
development. Tourism sustainable development should meet the present needs of
tourists and regions that receive tourists, leaving open the gates to further
development of tourism with the preservation of cultural and natural heritage
for future generations.
Romania, with an experience
of over 2000 years in tourism activities, in present its improves the forms of
tourism exercise, tourism infrastructure and is in the stage of adopting a
strategy of tourist activities, taking into account the experience of advanced
countries, the scientific developments from the large university and academics
centres. Romania has universal opportunities, specific, unique in tourism
development. Romania cannot (nor should) take to a model developed and used in
other countries of the world. Romania has its own scientific and practical
potential which to substantiate its own strategy, entirely original, which to
apply through methods, also, fully specific. Such an orientation cannot be
explained only by historical experience or by originality of geographical
conditions, climate, traditions, customs, arts, culture, etc.
ROBU Vasile
Academy of
Economic Studies, Bucharest, Romania
BALAN Alina
Academy
of Economic Studies, Bucharest, Romania
The past few years have witnessed many storms in the
Tourism sector. Under the influence of an extremely volatile world economy
(financial crisis, commodity and oil price rises, sharp exchange rate
fluctuations, increase terrorism acts in several region with tourism potential
) Tourism demand slowed significantly. Yet, despite the current difficulties,
the Tourism sector remains a critical economic sector worldwide and one that
provides significant potential for economic growth and development
internationally. A growing national Tourism sector contributes to raises
national income, employment, and can improve a country's balance of payments.
The sector is thus an important driver of growth and prosperity and, within developing countries, it can play a
leading role in poverty reduction. Despite the overall importance of developing the Tourism sector, many obstacles
at the national level continue to hinder its development. This analysis aims to
serve two purposes. First, we intend to provide useful comparative information
for making decisions related to business and tourism development. Second, and
more importantly, we hope that the analysis provides an opportunity for the
Tourism industry to highlight the obstacles to Tourism competitiveness.
SÂRBU Roxana
ILIE Anca Gabriela
PÂSLARU Constanţa
DUMITRIU Dan
Academy of Economic Studies,
Bucharest, Romania
Quality and
customer satisfaction are important subjects receiving increasing attention
worldwide. An organization's ability to remain in business depends entirely on
its ability to win and retain customers. The nature and number of competitors
and their ability to offer similar products/services at similar prices has led
to increasing emphasis being placed on customer care. Customer care is about
people pleasing people and it involves specific actions that keep customers
satisfied and coming back for more.
SECĂREANU
Constantin
Romanian-American University, Bucharest,
Romania
Description
of tourism activity needs the drawing out of a system of unitary, complete,
coherent, and correlated indicators. Between performance indicators is to be
identified the use level of accommodation capacity available, as a direct
reflection of the relation "effectively demand - supply".
In
the present study, an analysis and interpretation modality is proposed for the
level and dynamic of this indicator, starting from the systematic and common
determining issues (factors) of the tourist accommodation structures.
STANCIULESCU
Gabriela
Academy of Economic Studies Bucharest,
Bucharest, Romania
MICU Ionela Cristina
University of Pitesti, Pitesti,
Romania
The
purpose of this study is to make a short presentation of the Romanian tourism
in the context of the global economic crisis, highlighting the main data about inbound
and outbound tourism. Due to the current global crisis, Romanian tourism
disposes of two main options: to ripen or to run low. The empirical results
will show the connection between Romanian tourism and the global economic
crisis and shall state precisely the decrease or increase for the indicators
between 2000 and 2007. In 2007, the year when Romania joined the European Union
and when all stipulations regarding free travelling for people who travel in
other communitarian countries were passed, Romanian tourists increased their
interest in travelling abroad. This also brought to an increased number of
persons visiting other countries. The economic crisis might be a chance for
Romanian tourism to raise the bid as in such periods tourists usually look for
close destinations, developing the incoming indicator that was very low during
the last few years. Romania's international touristic feed is characterized by
an evolution reflecting the various changes and transformations from the
political, economic, and social points of view. The drawn conclusions prove the
fact that both the global heating and the global financial crisis take place in
the same time and thus we must take actions in order to improve Romanian
tourism.
SUSANU Irina
Olimpia
CRISTACHE
Nicoleta
MICU Angela
- Eliza
MICU Adrian
"Dunarea de
Jos" University of Galati, Romania, Faculty of
Economic
NEDELEA Alexandru
University "Stefan cel Mare"
Suceava, Romania
Faculty of Economic Sciences and Public
Administration
In order to establish an adequate balance
between tourists' welfare, the needs of the natural and cultural environment,
as well as to develop tourist destinations and organizations' competitiveness,
it is necessary to carry out a global and integrated approach, where all
interested parties share the same goals regarding the durability of tourism and
the approached challenges. The purpose of this work is to identify the factors
of reduced risk having a major impact over the sustainability of the tourist
region under analysis and to highlight the risk factors' connections and impact
in order to minimize and eliminate them, with direct effects over the awareness
of tourist industry's values. The identification of lasting development's
indicators will take into account all these three aspects of the durable
development of tourism, namely ecological, economical and social factors, that
play a part in highlighting the real performance of a tourist destination. All
these aspects are absolutely necessary for the promotion of the Danube's
tourist potential, achievable through the emphasis of the relevant values from
the tourist patrimony of the county of Galati. The promotion of the Danube'
tourist potential presupposes a series of objectives that are subordinated to
the general direction that is marked at the national level, respectively
Romania's transformation into a qualitative tourist destination based on its
natural and cultural patrimony, in order to correspond to the European Union
standards. The new policy regarding tourism proposed by the European Commission
aims at offering constant support for this industry to be able to face
different challenges, by promoting also competitiveness in general.
TĂCHICIU
Laurenţiu
DINU Vasile
Academy
of Economic Studies, Bucharest, Romania
In
modern economies services are dominant. As the role of services is increasing,
the difference between goods and services is vanishing, but most of our
economics and business knowledge is developed from a manufacturing perspective
which is no more satisfactory in the new service economy conditions. One
important aspect is that the ability of a country to participate effectively to
the growing international trade in services depends more and more on its
attractiveness as a visitors' destination. Although there is a well developed
understanding of the role of tourism to the general economic and social
development, it is less understood the effect of economic and social living
conditions as visitor attractiveness factors.
Reviewing recent
studies, assessments and reports regarding the travel & tourism economy of
Romania, authors found out that achieving the economic potential of tourism
faces serious challenges due, primarily, to the discrepancy between the
conditions visitors are increasingly looking for and the conditions provided by
Romanian destinations. In order to accept the challenges with chances of
success the tourism policy making should radically change direction. The
authors identify three main priorities: focus on general development, put
policy in the service of visitors first, improve communication and branding.
ZAHARIA Marian
OPREA Cristina
Petroleum&Gas University,
Ploieşti, Romania
GOGONEA Manuela-Rodica
Academy
of Economic Studies, Bucharest, Romania
This
work analyzes the main valuation indices of the evolution of demand and offer
of accommodation in camps for children under and of school age.
In
the first part of the study we approach the offer of accommodation in camps for
children under and of school age based on the indices: the number of camps, the
existing accommodation capacity and the accommodation capacity in operation.
All the indices indicate a strong decrease of the offer of accommodation
accentuated in the last part of the analyzed period.
The
evolution of the demand of accommodation is valuated from the point of view of the
number of tourists arrived and accommodated in camps for children under and of
school age, of the number of overnight stays, of the average duration of the
stay, of the number of school population and of the average salary output. The
evolution trend of the demand shows significant decreases, yet not outrunning
the decrease rhythm of the demand. This is why the net utilization index of the
accommodation capacity shows some growing values.
In
the last part of the study we analyze a possible dependence between the demand
of accommodation expressed in the number of arrivals in the camps for children
under and of school age and two quantitative factors: the number of school
population and the average salary output. The results indicate the existence of
a dependence relation between the number of arrivals and the number of school
population, the salary output not representing a relevant factor of
influence.
The conclusions of the
analysis show the need to carry out some ample and constant activities of promoting
this tourism company among the school and pre-school population as well as
their families, taking into account the educative and training role that the
activities organized in the camps of children under and of school age can and
must have on the young generation's training and education.
ZORZOLIU
Raluca
IATAGAN
Mariana
Spiru Haret University
Faculty of Marketing and
International Business, Bucharest,
Romania
Tourism
is the most important economic branch, worldwide, owning 12% of all areas of
activity and revenue of approximately 530 billion dollars per year. In the past
10 years we could see an increasing demand for rural tourism and ecotourism,
many of the international travel agencies offering ecotourism packages. Our
country is attractive from the perspective of international travel agencies,
because of unpolluted nature, the authenticity of traditions, the Danube Delta,
old forests and not least, because the Romanian hospitality.
Rural
tourism had been practiced for a long time in Romania but for the past 15-20
years, it was casual and without any form of organization. Tourism activities
in rural areas are carried out when agricultural activities takeplace and
contribute to the welfare of rural communities that practice it.
The
development of tourism activities requires attention to the quality of the
environment by preserving and developing the quality in the areas that have
entered the tourist circuit, controlling the activity quality for a rational
use of tourism resources.
Our
country benefits from EU funding through several programs including SAPARD,
taking one of the measures, Measure 3.4, which is called the development and
diversification of economic activities that generate multiple activities and
alternative incomes.
A
deciding role in the development of rural tourism is held by the general
infrastructure, requiring subsidies from the budget for tourism attraction
areas for sustaining, by public administrations, programs to support tourism in
rural areas.
Rural
tourism contributes to the sustainable development of the Romanian rural
environment by proper use of local resources, establishing youth in rural
areas, reducing the number of unemployed, women's involvement in economic and
social life of rural settlements, raising living standards, growth in household
rural areas, increasing the industry's contribution to the formation of gross
domestic product.
Ecotourism is a
business opportunity, a market segment growing rapidly, having an important
educational component, by teaching respect for the natural environment.
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