| Fascicolul - Studii, analize si cercetari statistice in turism |
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THE TOURISTY ACTIVITY OF THE EUROPEAN UNION IN 2007
AND THE PLACE OF ROMANIA AMONG THE MEMBER STATES
Associate
Professor Ph.D.
Eugenia HARJA
Asisstant PhD. Student Oana-Ancuta STANGACIU
University from
Bacău, Romania
Abstract
This
paper is a brief statistical analysis of the touristy activity for the period
2000-2007 in the member states of the European Union 27. After a short
presentation of the definitions used for the observed or calculated touristy
indicators, comparable among the member states, I have presented and analyzed
the existent occupancy in tourist
accommodation establishments and also the touristy intensity. I have emphasized
each time the place of Romania among the member states, preferring always the
graphic images, being much more relevant in the analysis than a presentation of
the data in tables. At the end of the analysis I have briefly presented the
evolution of Romania for some touristy indicators used in the chapters before,
and also the main conclusions.
ANALYSIS OF THE ACCOMMODATION CAPACITY OF ROMANIA IN
THE PERIOD 1990-2007
University
Assistant PhD. Cristina
OPREA
Petroleum&Gas University, Ploieşti,
Romania
Associate
Professor PhD. Marian
ZAHARIA
Petroleum&Gas
University, Ploieşti, Romania
Lecturer PhD.
Manuela-Rodica GOGONEA
Academy of
Economic Studies, Bucharest, Romania
Abstract
The
analysis of the accommodation capacity in operation of the tourist facilities
in Romania focuses on the evolution of the index in the period 1900-2007, its
structural modifications, as well as its prospective trend.
Outlining
a complex image of evolution of the accommodating capacity in operation also
includes the analysis of the interdependencies determined between both this
index and the number of overnight stays, or between it and the number of
tourists' arrivals in accommodation facilities in Romania.
The methodology applied
in the analysis of the accommodation capacity in operation of the tourist
facilities in Romania is based on the statistic data taken over from the
National Institute of Statistics (Statistic Directories, The statistic
databases TEMPO-Online).
THE ANALYSIS OF ROMANIA'S
TOURISM COMPETITIVENESS IN THE FRAME OF GLOBALIZATION
University Lector, Ph.D
Candidate, Daniela Cristina SOLOMON
University of Bacău, Bacău,
România
University Lector, Ph.D
Candidate, Simona Elena DRAGOMIRESCU
University of Bacău, Bacău,
România
Abstract
Global tendencies and priorities change, therefore, in the current
socio-economic context, the big challenge for the Romania's tourism industry is
the growth of competitiveness.
Romania displays powerful competitiveness
gaps as against European Union's states, but also as against other world's
countries, aspect that can be interpreted as a week efficiency of tourism
sector. The present paper holds forth to analyze the evolution of Romanian
tourism sector's competitiveness,
to identify both the strong aspects and the barriers that are placed in front
of this sector's development and to frame the main direction actions that would
lead to an increase for the Romanian's tourism competitiveness at a European and international level.
THE
ANALYSIS OF ROMANIAN TOURISM COMPETITIVENESS WITHIN THE CONDITIONS OF THE
GLOBAL ECONOMIC CRISIS
Lecturer, PhD
candidate
Ştefăniţă ŞUŞU
Faculty of
Economic Sciences and Public Administration,
„Ştefan cel
Mare" University of Suceava, Romania
Abstract
The
Romanian tourism has taken up a modest position within the classification of
tourism and travels, according to an analysis carried out by the experts of The
World Economic Forum, due to low interest that the government offers to this field,
due to the infrastructure's quality and natural environment, due to the effect
of taxes and decisional transparency of the authorities.
This
lack of competitiveness, as concerns the autochthonous touristic product on the
external level, has paradoxically determined that the impact of financial
crisis to become moderate regarding the Romanian tourism, as some of the field
specialists have affirmed. According to other specialists, the financial crisis
might affect the autochthonous tourism during about two years, and the business
area might be the most affected. Otherwise, considering the international
level, the tourism will be affected in the following years by the global
economic crisis, since all prices will increase, and the people will pay more attention
when spending their amounts of money.
SATISFACTION AND E-SATISFACTION MODELS FOR TOURISM
INDUSTRY: AN ANALYSIS FRAMEWORK
Lecturer Ph.D. Marinela VRÎNCIANU
Academy of
Economic Studies, Bucharest, Romania
Associated
Professor Ph.D. Irina Daniela CIŞMAŞU
Academy of
Economic Studies, Bucharest, Romania
Abstract
The
aim of this research is to analyze the satisfaction concept in the context of
traditional tourism versus E-tourism and the challenges a costumer faces when
confronted with the virtual environment.
The
research on customer behaviour indicates that models that describe customer
satisfaction in traditional tourism are also applicable to e-tourism. Web site
characteristics, merchandising, site design, financial security, privacy and
serviceability were found to significantly influence customer behaviour and
E-Satisfaction level.
This
paper tries to answer a few questions: (1) which are the basic models of
tourist satisfaction? (2) What is the status research in the field of
e-satisfaction? What is the relationship between traditional approaches of
customer satisfaction and E-Satisfaction?
THE TENDENCES AND PERSPECTIVES REGARDING THE
DEVELOPMENT OF THE AGROTOURISM IN ROMANIA
Ionica
HOLBAN (ONCIOIU)
Alexandru
Ioan Cuza University of Iasi and Academy of Economies Studies from Bucharest,
Romania,
Florin Razvan
ONCIOIU
University of Agronomic Sciences and Veterinary
Medicine of Bucharest, Romania
Abstract
This
paper examines the challenge faced by Romania to develop its agrotourism
sector. We identify that such context may be the external factors such as world
political situation and tourist income. They also come from internal factors
such as the quality of the object, the services of the local people and the
quality of access to the agrotourist sites. In this paper we report the
strength and weaknesses of the internal factors based on the survey at the
sites, the key players in the agrotourist business and the local tourist
operators formulate correct policy to raise the sectors.
RURAL DEVELOPMENT AND TOURISM
IN BACAU COUNTY
Senior lecturer Roxana MIRONESCU
University of Bacau, Bacau, Romania
Assistant Nicoleta
CIUCESCU
University of Bacau, Bacau, Romania
Assistant Andreea FERARU
University of Bacau, Bacau, Romania
Abstract
The concept of rural development embodies a broad
range of ideas and practices that defy easy definition. Loosely, rural
development refers to the desire and effort to provide a better quality of life
for rural people. But what constitutes a better quality of life and how this
may be achieved are hotly debated issues. Indeed, the concept of rural
development itself begs two important sets of questions. First, what is rural?
Second, what is development? Is rural essentially agricultural? There are many
questions which need an proper answer, so the herewith reflections were
motivated from an apparent need on reviewing tourism concept, tourism market
and tourism services, coming to light, not only from this study context, but
also from implications that tourist use of certain rural areas brings out to
environmental conservation. And the use of rural areas has been more and more
evident by causing, sometimes, debatable transformations, which most of the
time simply contribute with the spread of environment damages. That is the
reason why there is a need of a study, of course, emphasized more towards the
study of the behaviour from those who use these services to the exploration of
it as business. An idea accepted by a great number of specialists in tourism
today is that this is the industry which processes natural resources without
deteriorating them and it cannot be generalized as a definition, for most
general that is. And that is because tourism is a matter of business and this
condition has established the process in which it is produced, advertised, sold
as tourist services for consumers. The rural tourism scheme is included in
local, regional or national development and has a variety of means of promotion
and marketing, a great variety of participants. Common efforts to develop rural
tourism represents an unanimous concern to put into practice and to proper
valorize the tourist vocation of our country, who enjoy a privileged status in
the geographic and touristic European space. The present study and the proposed
method were raised by the original value of ethnography in Bacau county area,
ranging in the spirit and practice of rural development, along with
opportunities for promotion, supporingt this form of tourism in an area of
county where there are not too many opportunities for business. By using
inventory observations and ethnographic phenomenon, the authors have tried to
design some possible touristic ethnographic activities, concluding beneficial
impact on the development of agro tourism in Bacau County.
THE ROMANIAN RURAL TOURISM
AND ITS IMPACT UPON THE ROMANIAN RURAL ENVIRONMENT
Professor assistant Ph.D Ioan PASTOR
"Petru Maior" University, Targu-Mures, Romania
Teaching Assistant Flavia OLTEAN
"Petru Maior"
University, Targu-Mures, Romania
Abstract
In time, the rural tourism has been under the
submission of various influences, being a very important factor of the
economical, social and human development for the rural community and not only.
In Romania, the rural tourism represents an important component of the Romanian
space, having an important impact upon the quality of life.
Rural
tourism, more than any other domain of activity, depends on the rural
environment, this representing its object and domain of activity, "its raw
material", the place where rural tourism takes place. In these conditions, the
rural tourism - rural environment relation has an important significance and
the development and preservation of the rural environment represents an element
with an obligatorily character for the rural tourism.
The
paper contains aspects regarding the impact of the Romanian rural tourism upon
the Romanian rural environment, highlighting the most important positive and
negative impacts at an economical, social, cultural, natural and legal level.
RURAL TOURISM - A BUSINESS OPPORTUNITY FOR
ENTREPRENEURS
University Assistant, Raluca
Mariana PETRESCU
Academy of Economic Studies Bucharest, Romania
Abstract
Entrepreneurship
is a complex phenomenon that occurs in most sectors of activity and in various environments.
Neither tourism, as sector of activity, nor the rural environment as a
potential environment of manifesting entrepreneurship, makes an exception to
the aforementioned rule. As a result, there are many different ways of
manifesting entrepreneurship in the rural environment, the most important being
rural tourism.
Rural
tourism is the missing link between tourists and the place they visit in its
entire complexity, including history, culture, habits, tradition, people, but
also the piece of nature it represents. Rural tourism also represents an
important source of income for the rural population, but also an important
value generating factor, contributing to increased life quality in the rural
environment.
Romania
has a great potential for developing rural tourism, which could be a brand for
our country, its business card, but also an important contributor to its
economic growth.
This
paper aims to present some arguments that support rural tourism as a business
opportunity for entrepreneurs.
The
paper tries to bring a contribution to the perception of Romanian rural tourism
as a form of manifestation of entrepreneurship in order to encourage the
initiation and development of business in this field.
STUDY CONCERNING THE CURRENT SITUATION OF THE RURAL
TOURISM IN THE DANUBE DELTA
Associate Professor Ph.D. Irina
Olimpia SUSANU
"Dunarea de Jos" University of Galatz, Faculty
of Economic, Romania
Associate Professor Ph.D. Nicoleta
CRISTACHE
"Dunarea
de Jos" University of Galatz, Faculty of Economic, Romania
Associate Professor Ph.D.
Alexandru NEDELEA
Stefan cel Mare University Suceava, Faculty of Economic Sciences and Public Administration ,Romania Lecturer Ph.D. Angela - Eliza MICU
"Dunarea de Jos"
University of Galatz, Faculty of Economic, Romania
Associate Professor Ph.D. Adrian
MICU
"Dunarea de Jos"
University of Galatz, Faculty of Economic, Romania
Abstract
The current
survey proposes identifying and evaluating the present situation of the rural
tourist product through a more accurate research of the analyzed area's
resources, services and of the content that these services must have depending
on the demand and the exigency of the target audience. It is obvious that the
tourist product and the tourist activity depend on tourist consumers' wishes and
motivation. Today, when the competition between the domestic and the
international tourist product strengthen, besides attracting the target
audience we must attach a special importance to consumers' fidelization. The
main demand imposed in achieving this goal consists of ensuring qualitatively
superior conditions of performing the offered tourist services, the creation of
elements to generate favourable and at the same time, durable impressions to
visitors. In order to establish an active dialogue with the target audience, it
is necessary to know tourists' motivations and satisfaction degree, as well as
their suggestions. The progress of the investigation by survey supposes setting
aims and presenting them in a clear and logical manner, by highlighting the
relevance in comparison with the purposed goal. The preparation and the
rigorous achievement implies the set of a program able to offer the possibility
to acquire data as real as possible, after unfolding a logical succession of
complex operations.
IMPLEMENTING ENVIRONMENTAL
QUALITY SYSTEMS IN TOURISM BUSINESS
Lecturer
PhD., Nicoleta Cristina VIULEŢ
Petroleum&Gas
University, Ploiesti, Romania
Abstract
More and more companies, whether they are big or small,
apply to ecological management in their day-to day operations, in order to
develop a sustainable tourism. Durable sustainability implies permanence, which
means that sustainable tourism presumes an optimal use of resources including
bio-diversity), a minimisation of the economic, socio-cultural and ecological
negative impact , a maximisation of the benefits upon local communities ,of the
national economies and of nature conservation . As a natural consequence,
sustainability refers also to actions taken by managerial structures, actions
that are necessary in order to achieve these goals.
The results obtained are obvious seen from the
environment protection point of view, as well as from the real profit point of
view (less operational costs), achieving a better quality of tourism services,
a higher satisfaction level for the customer, all these aspects giving a better
image for tourism business companies.
TYPES
OF DELTAIC ECOTOURISM AND THE ECONOMIC IMPLICATIONS IT GENERATES
Junior Lecturer
Lucian Constantin Gabriel BUDACIA
Romanian - American University, Bucureşti, România
Junior Lecturer
Elisabeta Andreea BUDACIA
Romanian - American University, Bucureşti, România
Teacher's
Assistant Alexandra PERJU
Romanian - American University, Bucureşti, România
Abstract:
Deltaic
ecotourism is the form of a tourism alternative, based on promoting sustainable
tourism, which consists of human movement especially in attractive natural
areas to relax and get to know the delta without causing damage to the quality
of the natural environment, with benefits for all segments involved in the
tour. Deltaic eco-tourism has emerged from the need to preserve vulnerable
natural habitats by touristic exploitation, being at the same time a path for
sustainable use of the environment, but also a tourism product with therapeutic
properties for human psyche or physique. The deltas of the world are areas of
special natural value in terms of the wilderness, and tourism potential, which
most people are enthusiastic to discover during their holidays. Promoters of
nature touring recognize that promoting sustainable tourism in these areas will
lead to satisfied visitors, economic benefits for the local community,
realities reflected in the policies of tourism and environmental preservation. The
main types of practiced and practicable tourism in the deltaic areas of the
world are: cruise tourism, cultural tourism, and seaboard tourism - all part of
the broader scope of ecotourism. All this diversity of forms of deltaic
ecotourism have the ultimate aim of sustainable preservation of the
environment, creating the possibility of relaxation in the recreation areas in
the finest conditions, and the development of tourism as a whole, as well as
creating a more stable economic potential, which would generate an overall
surplus of financial resources for the State budget.
MARKETING RESEARCH IN TOURISM
Assistant
University PhD. Student Ovidiu-Aurel
GHIUŢĂ
„Ştefan
cel Mare" University Suceava, Romania
Abstract
This
paper analyses the marketing research in the field of tourism, with theoretical
implications and practical applicability for the qualitative or quantitative
research process in the analysed
field.
The
paper presents different types of marketing studies, the methodology of
marketing research in tourism and the types of research that are normally used
in this field.
The
documentary style and the analysis of specific literature are the research
methods used by the author.
For
the documentary research, the author has used papers of different
Anglo-American and European theorists (authors).
THE
USE OF INTERNET FOR TOURISTIC INFORMING -CASE STUDY BUKOVINA
Profesor Ph.D. Valentin
HAPENCIUC
"Ştefan cel Mare"
University, Suceava, Romania
Asisstant
Ph.D. Student Iulian CONDRATOV
"Ştefan cel Mare"
University, Suceava, Romania
Asisstant
Ph.D .Student Pavel STANCIU
"Ştefan cel Mare"
University, Suceava, Romania
Junior Assistant Ph.D. Student -Ruxandra
BEJINARU
„Stefan cel Mare" University, Suceava, Romania
Abstract
The
present study was undertaken during January 5th - and 10th,
2009 and it concerned revealing the tourists' preferences regarding the
information sources which they employ in order to plan their trips. The
research was carried out making use of an observation sample of 180 tourists,
who were visiting Suceava County in the mentioned period.
TOURISM
BEHAVIOUR AND THE NOTORIETY OF SUCEAVA FORTRESS ON LOCAL TOURISTM MARKET -
SUCEAVA AND BOTOSANI COUNTY
Associate Professor Ph.D. CHASOVSCHI E. Carmen
Student BUHAC
Elena
University "Stefan cel Mare"
Suceava, Romania
Abstract
Due its ancient historic and cultural treasures,
Suceava Region combines harmoniously traditionalism
with modernism, the present with the past in its tourism offer. The central
point in the development of tourism in Bucovina
is since years the cultural sites, and among these a solid position is hold by
Suceava Fortress. Beyond the foreign tourists coming to this area, important
segments are the local tourists from the counties neighboring Suceava County
and tourists from Suceava, themselves. These are coming mainly for short
leisure stays or for the weekends.
The present paper aims to present the results of the
study of notoriety of Suceava Fortress among the population of Suceava and Botosani Counties. The population of these two
counties was at 1st of July 2007 about 705.878 citizens for Suceava County
and 454.167citizens for Botosani
County. The scientific
activity was based on the statistical research. Further, the paper presents the
outputs of the research and some conclusions concerning the promotion of
cultural heritage and the development of tourism in Bucovina
Area.
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| Ultima actualizare ( Saturday, 26 December 2009 ) |
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