Fascicolul - Politici si strategii de dezvoltare ale turismului

FRANCHISE IN ROMANIAN TOURISM   Lecturer Ph.D. Cristina BUNEA-BONTAS  "Constantin Brancoveanu" University of Pitesti, Romania University Assistant Ph.D. Graduate Mihaela Cosmina PETRE The Faculty of Management Marketing of Economic Business of Braila   Abstract Both on national and international scale, tourism business is improving continuously, by adjusting to the tourists' demands, resulting in modification and adaptation of organization and association forms in this area. One of these is the franchise affiliation, an original way of doing business that combines the entrepreneurs interest in keeping their own undertaking with that belongs to a group with well-known brand which aims to expand on national and international market. This paper will discuss two important areas of the Romanian tourism industry in which franchise agreement is applied: travel agencies franchise and hotel franchise. On a national scale, franchise was adopted as an expanding strategy by the travel agencies, on one hand, notorious tour-operators that have accumulated know-how and have proven their successful applicability, and, on the other hand, small and medium entrepreneurs who saw in the franchise affiliation an opportunity to develop faster and more reliable business. Also, the Romanian hotel owners with financial resources have seen in hotel franchise an easier way to obtain higher profits. In today's competitive and global hotel market, being part of a group of hotels that share a recognized brand and provide quality services might mean the difference between financial success and failure.   INTERNATIONAL TOURISM FACING THE GLOBAL ECONOMIC CRISIS   PhD Student Alina Gabriela JILETCOVICI  National Institute for Economic Research, Romanian Academy, Bucharest, Romania   Abstract The international tourism is one of the main growth engines within the world's economy, with major impact on the process of generating jobs, permanently modernizing the infrastructure and directly involved in the sustainable development of the natural environment. Closely connected to almost all sectors of the economy, the tourism could not avoid being affected by the general effects of the global economic crisis that started last year. And this is because a part of the key problems that generated the crisis and their subsequent effects are closely related to tourism: rises of the prices of oil and other commodities, stock market volatility and the crunch of loan, together with exchange rate fluctuations, leading to increasing interest rates and representing a real burden for the borrowers. Each of them separately, as well as all together put their print on the tourists' activity, leading to specific trends adapted to the new economic and social context. Starting from here, I identified already seen and to be seen effects of the crisis, both on companies acting in the tourism as well as on the tourists as individuals. Furthermore, I made proposals regarding the tourism's possibilities of surpassing the crisis, being aware that only the concerted actions of both macro and microeconomic segments can lead to overcoming the present difficult circumstances.   EUROPEAN TOURISM AND THE GLOBAL ECONOMIC CRISIS: NEW TIMES, NEW CHALLENGES   Scientific Researcher, PhD student Iulia LUPU Financial and Monetary Research Centre „Victor Slăvescu", Bucharest, Romania Scientific Researcher III, PhD candidate Camelia MILEA  Financial and Monetary Research Centre „Victor Slăvescu", Bucharest, Romania Scientific Researcher, Alina Georgeta GLOD Financial and Monetary Research Centre „Victor Slăvescu", Bucharest, Romania   Abstract The current global economic and financial crisis is still unfolding and no one knows whether the world economy has yet hit the bottom. It is still too early to comprehend the full social and economic implications of the crisis. Even if the impact of the crisis on tourism is smaller than on other economic sectors, the results are not encouraging especially if we take into account the strong linkage between tourism and important indicators of the economy and the lagged effect of tourism evolution. In this article, we analyze the travel and tourism sector before and during the crisis in Europe, divided in European Union and Central and Eastern Europe, comparing it with some evolutions in the entire world. Given the experience of previous crisis reflected in tourism, it is expected to have an increased preference for traveling closer to home, including domestic travel and segments like visiting friends and relatives. It is expected also a decline in average length of stay and expenditure that is estimated to be more pronounced than the decline of overall tourism volume. History has demonstrated that crisis can also provide opportunities as they ask for substantial efforts and industry solidarity and a greater cooperation amongst tourism stakeholders. As a result, the market information will be improved to assure a clearer overall picture and allow quicker more effective action.   EVOLUTIONS AND TENDINCES IN EUROPEAN AND WORLD TOURISM   Lecurer PhD. student Cristian PANA Ecological Univeristy from Bucharest, Romania   Abstract The evolution of tourism, as a result of conjectural action of many factors (economic, demographic, psycho-social, and political) marked in time an ascending course. We can say, even about an unprecedented development that has manifested on the one hand through the increase of tourists number, the demand for tourism goods and services, and on the other hand through offer diversification and increase of competition between intermediaries and providers of tourist services. International tourism defined as "all phenomena and relationships arising from the movement and sojourn of persons visiting a country, other than their country of residence" means, in the opinion of most specialists, the most dynamic component of tourist traffic. This evolution is explained, on the one hand by the action of numerous factors, the favourable situation in world and on the other hand by the gained tourist experience.   INVESTMENTS IN TOURISM IN THE NEW CONDITIONS GENERATED BY THE WORLD ECONOMIC CRISIS   Phd. Aurora POPESCU Doctoral School of The Academy of Economic Studies Bucharest, Romania Professor Ph.D. Ion Horia NEAMTU Academia de Stiinte Economice, Bucuresti,   Abstract The article presents a study of the importance and benefits of the tourism industry and the potential of this sector in stimulating the business area and in creating new working places. The idea of the Researches is: the effects of the crisis generates the course of action of the national governments that allocate more and more resources for attracting local and foreign investments in this sector, for encouraging and facilitating the development of this area. But very often the investors are divested of the essential information necessary for taking informed decisions, due to the lack of a competent authority able to communicate the investment opportunity and complete information of economic, social, cultural, environmental nature, required by the type of the business. The official promotion of the tourism investments are a special priority of the system and will serve as a foundation and accelerator for the operating and investment decisions.   DECREASE CRISIS EFFECTS BY REGIONAL TOURISTIC DEVELOPMENT   Assistant PhD. Student, Gina Gilet SZTRUTEN Faculty of Domestic an International Tourism Economy Romanian American University, Bucharest, Romania   Abstract In the present paper, we present some aspects related to the global crisis on tourism, with possibilities of relaunching this business with the help of regional development. Following the estimates made for 2009 by the World Tourism Organization (OMT) the number of tourists will decrease for the first time since 2003, on global level, and Europe will be most affected. Global economic crisis will reduce the number of tourists traveling abroad up to 3%, and the outlook is very uncertain. If we consider decreasing the movement of European tourism by 11% in January 2009, the period 2009-2010 would be difficult for tourism in the world. The competition will increase in this sphere, will shorten the travels and tourists will prefer cheapest hotels. On the other hand regional development can be a starting point in relaunching tourism movement.   IMPACT OF EUROPEAN UNION EXTENTION OVER TOURISM DEVELOPMENT   Lecturer PhD. Oana Mihaela VASIOIU Ecologic University from Bucharest, Romania   Abstract Tourism, as politics and economy in general, will have to cope with the trend of globalization (meaning to the increasing power of international economic forces, such as the long decline of the states' ability to control their economy in contrast with the ability of private corporations to dominate their markets in limited geographical areas). The impact over tourism is given by the fact that more power will be produced by relatively small number of global tourism networks. European tourism industry will face to an increasing competition both inside and outside the region. A whole series of factors compete to these situation (financial and economic competition, political factors, demographic and social changes, technological innovation, etc.) inclusive promotional activities of the competing regions.   STRATEGIC ORIENTATIONS REGARDING RE-LAUNCHING THE ROMANIAN BALNEOTHERAPY TOURISM PRODUCT   Lecturer PhD., Nicoleta Cristina VIULEŢ Petroleum&Gas University, Ploiesti, Romania   Abstract  Out of all the segments of the Romanian tourism offer , the balneotherapy tourism is the only one that is based upon a permanent, inexhaustible on a long term and un-exploited at its best, potential. Although situated among the countries with an exceptional, diverse and reach tourism potential ( 1/3 of Europe's thermal springs, salt mines, salt lakes, therapeutically proved mud etc.) ,the tourism activity in Romania has not been able to capitalize it to its true value .   BACKGROUND OF THE LEGISLATIVE FRAMEWORK REGARDING MOUNTAIN AREAS AND MOUNTAIN TOURISM IN ROMANIA   University Lecturer Ph.D., Iuliana CEBUC "Constantin Brancoveanu" University, Pitesti, Romania University Lecturer Ph.D., Carmen IORDACHE "Constantin Brancoveanu" University, Pitesti, Romania Professor PhD., Iuliana CIOCHINĂ "Constantin Brancoveanu" University, Pitesti, Romania   Abstract   Mountain areas' integrated growth is one of the current concerns at world level, as by their own features, mountain areas urge the need of a specific development strategy. The current political, economic and social context supposes the adjustment of national policies, strategies and programs for rural development according to the provisions of the Common Agricultural Policy and in order to accomplish those objectives, it is necessary that they should adjust the national legislative framework and obey the engagements assumed by the European Union Accession Treaty.    On the other hand, promoting tourist potential and creating the necessary infrastructure to increase Romania's attractiveness as a competitive tourist destination at European and international level are strategic priorities of Romania's regional long-term development. In this context, the need to ensure a simplified, efficient legislative framework of tourism in order to stimulate investment in the field and expand tourist season are some of the main action directions.   INNOVATION FOR SUSTAINABLE TOURISM   University Assistant, PhD Student Denisa PARPANDEL Faculty of Management Marketing in Economic Business, Rm. Vâlcea, Romania University Assistant, Carmen RIZEA Faculty of Management Marketing in Economic Business, Rm. Vâlcea, Romania Lecturer PhD. Nicoleta BELU  Faculty of Management Marketing in Economic Business, Rm. Vâlcea, Romania Lecturer PhD. Alina VOICULET Faculty of Management Marketing in Economic Business, Rm. Vâlcea, Romania  „Constantin Brâncoveanu" University, Piteşti, Romania   Abstract Innovation is the key to responding to the future challenges that confront all sectors of society and the economy, and especially in tourism. Within tourism, there are numerous corporations and destinations around the world that are responding to the ecological, social, and economic challenges and making the transformation toward sustainability through innovation. Innovation in tourism is a matter of limited research and political consideration. Nevertheless, an increased environmental concern advanced by consumers, local inhabitants, and authorities provokes innovative action within the tourism industry. The paper describes the different forms of innovation that have been adopted in tourism as part of the transformation toward sustainability. The overall objective is to provide a deeper understanding of the systems of innovation in sustainable tourism by describing, discussing, and analyzing the drivers, barriers, processes, and networks in ten cases. Apparently, neither agreed definition/categorization system for innovation in sustainable tourism exists, nor is there consensus on the underlying factors that drive innovation.   SOME ASPECTS CONCERNING REGIONAL DEVELOPMENT AND SUSTAINABLE TOURISM IN THE NORTH-EAST REGION OF ROMANIA   Associate Professor PhD. Alexandru NEDELEA Faculty of Economics and Public Administration, "Ştefan cel Mare" University of Suceava, Romania Assistant PhD. Student Adrian Liviu SCUTARIU Faculty of Economics and Public Administration, "Ştefan cel Mare" University of Suceava, Romania   Abstract European Union has created regions as territorial units of medium size with the purpose to absorb efficiently the European Union funds for regional development and to interpret and research the regional statistics. In Romania there are 8 development regions. As part of regional development, tourism must have to be sustainable. Concerning the evolution of tourism, analyzing some indicators we see that after a long period with a descendent curve, tourism had a positive evolution in the latest years in almost all regions. The Regional Operational Plan supports the tourism in regional view, by offering the accessing financing possibility to the firms for the sector development, in the period 2007-2013. In this Plan, which has 5 axes, one of them concerns the tourism and has some specific objectives. The tourism may become an important component of the economy by stimulating the economic activities connected to it, contributing in this way to the social-economic growth of a region.   THE GLOBAL ECONOMIC CRISIS' IMPACT UPON INTERNATIONAL TOURISM'S EVOLUTION   University Lector, Ph.D. Candidate Daniela Cristina SOLOMON University of Bacău, România     Abstract: Fundamental component of international specialization process, the international tourism represents the most important activity that generates currency proceeds which influence positively both the balance of payments and the economic growth process. International tourism, alongside with the other economical sectors, was and continues to be negatively affected by financial crisis and the forecasts for 2009 confirm the decline that started in 2008. In order to straighten the situation, the adopting of some strategies concerning the "smart tourism" promoting in the new Green Economy is imposed, the economic benefits being also optimized. The present paper holds forth to approach especially the aspects concerning the international tourism's evolution under the frame of the global economic crisis.   TOWARDS A NEW APPROACH OF ORGANIZATIONAL MEMORY IN TOURISM INDUSTRY BASED ON ICT TOOLS FOR KNOWLEDGE MANAGEMENT   Lecturer Ph.D. Marinela VRÎNCIANU Academy of Economic Studies, Bucharest, Romania Associated Professor Ph.D. Liana Anica POPA Academy of Economic Studies, Bucharest, Romania Associated Professor Ph.D. Ionuţ Anica POPA Academy of Economic Studies, Bucharest, Romania   Abstract The management literature defines the organizational memory as an explicit, immaterial and persistent representation of knowledge and information within an organization, which allows keeping of various judgments, behaviours, knowledge, norms and group values. Information and communication technology provides the knowledge management tools in order to materialize this organizational memory in a variety of forms: a knowledge base, a documentary base, a case base, a decision support system, a collaborative tool or a Semantic Web. The motivations of tourism organizations in the use of organizational memory systems can be justified by the loss of know-how due to the mobility of personnel, the importance of conserving the past lessons to avoid the reproduction of certain errors in management practices, improving management information flows and organizational communication, and the dissemination of best practices. The research in this paper will focus on the practical aspects of Knowledge Management and will provide methodological guidelines for creating an organizational memory in tourism industry. This paper will present: (1) contributions to a coherent point of view regarding the concept of organizational memory in tourism; (2) the analysis of the most important informational tools of managing existing knowledge within a tourism organization.   TOURISM CRISIS MANAGEMENT THROUGHOUT HUMAN RESOURCES DEVELOPMENT   Junior Assistant -Ruxandra BEJINARU „Stefan cel Mare" University of Suceava, Romania   Abstract   Tourism is considered to be a people-centered industry, in this order the investment priorities should be the education, training and development of the labour force in order to secure the future. Professionally conceived and implemented human resource development (HRD) is considered to be essential for private businesses no matter the activity field, governments and community services initiatives to prepare to effectively respond to and manage crisis. Human resources development can be considered an important aspect of any well conceived and executed training for crisis management. Incorporating the teaching of new skills into a training programme is only part of the solution. The industry is constantly being updated with new ideas, systems and procedures, creating a potential headache for training providers. As the European hospitality industry is more and more demanding, training providers strive to maintain an active presence. The guest experience drives the hospitality industry, and so effective customer service skills have become the key to success for hoteliers. Service standards have become the calling card of a good hotel and customer expectations have increased in the current economic climate.   SOME CONSIDERATION ABOUT MANAGEMENT DESTINATION ORGANIZATIONS IN ROMANIA   Associate Professor Ph.D. CHASOVSCHI E. Carmen Assistant PhD. Student, ALBU Otilia University "Stefan cel Mare" Suceava, Romania   Abstract Most tourism activities take place at destination level. So, the destination forms a basic unit in the modeling of tourism system. In Romania, the management of the destinations as process, started slowly, through development of some tourism associations, as NGOs. Few regions developed such structures, as a way to improve the promotion of the destination or the relationship between national and regional tourism organizations. These public-private partnerships struggled to manage the planning of the destinations, the product development and the promotion function. Unfortunately it is not yet a lesson learned, but more a know-how transfer process, from some advanced structures, to the others. In the present paper we intend to bring an honest perspective of what destination management in Romania is, but also a comprehensive presentation of the organization of DMOs.   NEW DIMENSIONS OF COMPETITIVENESS OF ROMANIAN TOURISM IN THE CURRENT CONDITIONS OF CRISIS   Associate Professor Ph.D. BÎRSAN Mihaela University "Stefan cel Mare" Suceava, Romania   Abstract Statistics show that tourism in Romania is at the bottom of the competitiveness of the European Union. Paradoxically, even the lack of competitiveness on the local tourism product abroad make the impact that the financial crisis we are in this moment the Romanian tourism to be as supporting experts, moderated. One of the effects of the crisis would be that it stimulates competition and good quality service will make a difference, thereby increasing the competitiveness of tourism companies "To succeed or even survive in this period of change and uncertainty, both the travel industry and tourism, and even destinations should solidarize. This could lead to innovative ideas, new directions and new alliances followed and obtaining a profit. However, competitiveness is a factor that will help industry players to cross over the crisis. [Thea Chiesa, World Economic Forum]   VARITIES OF THE COMMUNICATION THROUGH THE  PERSPECTIVE OF THE MANAGER FROM A TURISTIC COMPANY   PhD. Student, POPESCU Amalia-Florina Colegiul Tehnic „Petru Muşat" Suceava, Romania Lecturer Ph.D. POPESCU Mihai University "Stefan cel Mare" Suceava, Romania Abstract Communication represents the exchange of information, ideas and feelings, an interpersonal process of transmitting and receiving symbols which have some meanings attached. It is the feeling that allows the creation of some connections among people, institutions, and between people and institutions, with an informational essence. The manager of the touristic company is the person who has authority upon an organization and who has to take some or more of the managerial functions identified by H. Fayol: planning, organization, managing, coordination and control. In order to accomplish his objectives, the manager of the touristic company will count on the following functions of the communication: the function of information, the function of command and instruction, the function of influencing and persuading, the function of integration and maintaining.

Ultima actualizare ( sâmbãtã, 26 decembrie 2009 )

 

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