Fascicolul - Turismul si dezvoltarea durabila

BALANCED TOURISM DEVELOPMENT - A CONDITION FOR SUSTAINABLE DEVELOPMENT. A CASE STUDY IN BRASOV REGION   Lecturer PhD. Ruxandra-Gabriela ALBU Transilvania University of Brasov, Romania   Abstract  Sustainable tourism development in the Brasov region will lead to prosperity for many local communities which are living in this region and will contribute to the protection and the preservation of the initial attraction for the present high demand areas (such are Bran, Moeciu, Simon, etc.). Even it cannot be absolutely certain as regards the sector's development perspectives, the exact evaluation of the tourist potential of a territory is an excellent decision base for the interested parties, allowing them to minimise the risks of engaging in bad investments and ensure a sustainable tourism development of the territory.    PROGRAM FOR SUSTAINABLE DEVELOPMENT OF TOURISM IN PIATRA NEAMT   Lecturer PhD. Marian Florin  BUSUIOC Romanian American University, Romania Assist. PhD student Gina Gilet SZTRUTEN Romanian American University, Romania Assist. PhD. student Catrinel DRIDEA Romanian American University, Romania   Abstract Piatra Neamţ, one of the oldest settlements in Romania (the former Dacian fortress Petrodava - sec. II) has rich tourist resources (natural and atrophic), being an important tourist center at regional and national levels. Strategy for tourism development in the city of Piatra Neamţ has the following main objectives: -   optimal valorization of tourist resources, in particular the mountain and cultural ones; -   top valorization of the historic center, the restoration and conservation of heritage monuments; -   development of sports and entertainment in both city and ecotouristic suburban area; -   creation of original tourist products and launch an intensive campaign to promote the area image. THE TOURISM BETWEEN TRADITION AND MODERNISM   Assistant PhD. Student Gabriela-Liliana CIOBAN Faculty of Economics and Public Administration, "Ştefan cel Mare" University of Suceava, Romania   Abstract In the last years the Romanian tourism had significant changes. The seaside importance decreased, the old infrastructure determined many tourists to reorient for other places. The big winners seem to be the agro tourism, the mountain zones and the Danube Delta. We foresee new touristy potential places. The Romanian will orientate to shorter and cheaper holidays. The international financial crisis will affect the destination sales that imply bigger costs. Due to the financial crisis the holiday destinations will be more expensive about 10-20% over the last year, it will be affected the sales of the tourism agencies, especially the sales for the farther destinations, because these are most expensive ones and the regional tourism will be encouraged. An important role is played by the state as coordinator of the touristy evolution. It has also pleaded for the increase of the state's intervention in this area of expertise because the image of a country in confounded, most of the time with the country's image as touristy destination. That is way the state should be interested in building around the touristy destination an attractive area, not only for visitors but also for the investors and political and commercial partners. The state must also conciliates the interests, many times divergent, of the business environment with those of the social, natural, cultural and political ones, which configures along with the development of the touristy industry. As a raise of the touristy population it becomes necessary the state's intervention to protect both the touristy consumers, the competitive position of the own producers, and also the social, cultural and natural environment.   RISKS - CAUSES AND RISKS - SPECIFIC EFFECTS IN THE VARIABLES OF THE MACRO-ENVIRONMENT OF THE TOURISM SERVICES FIRMS   Associate Professor PhD, Marcela-Cornelia DANU University of Bacău, Romania   Abstract The implications and multiple effects of the risks in the societal life involve their approach by applying the systemic triad, that is, consumer - company - environment. To efficiently manage the systems of risks, our approach has to start from the typological analysis of the risks within the economic correlative categories of the market, namely, the demand and offer. The relationship causes - consequences means a significant criterion to delimit the risks under the actual conditions of the international economic system. The risk plays an important role in the domain of the tourism services from a perceptual point of view as well as in respect of its forms of manifestations, seriousness of consequences, degree of interference to other segments of activity, etc.   PERCEPTION OF TOURISTY PHENOMENA IN SOME SETTLEMENTS IN HARGHITA COUNTY   Associate professor PhD. Ştefan DOMBAY Babeş-Bolyai University Cluj-Napoca, Faculty of Geography Lecturer PhD. Zsolt MAGYARI-SÁSKA Babeş-Bolyai University Cluj-Napoca, Faculty of Geography Lecturer PhD. Mihai SEER Babeş-Bolyai University Cluj-Napoca, Faculty of Geography    Abstract The possibilities offered by the tourism industry in Romania are a certainty. With all these in the past 15 years, tourism has not reached a significant development in many locations, even if they had important touristy potential. Our research sought to investigate the phenomenon of tourism based on identical questionnaires applied to tourists in several towns with significant tourism potential in Harghita County, in some cases repeating questioning at 5 years. Based on the obtained statistical results and field investigations we tried to mark the main problems impeding the development of these regions. Among these factors, the most important one is the lack of professionalism of local authorities in managing the settlements touristy potential and also the lack of regional thinking.   ANALYSIS OF FACTORS WITH A MAJOR INFLUENCE ON TOURISM SUSTAINABLE DEVELOPMENT   PhD candidate Ionela Cristina MICU University of Piteşti, Pitesti, Romania   Abstract For the tourist industry, the sustainable development does not represent a state of static harmony, it is more likely a process of change where resource exploitation, investment achievement, technological orientation and institutional evolution should be comparable to the present and future requirements. The purpose of communication is represented by the process of identification the factors with major influence on the tourism sustainable development and the key factors at the 2020 horizon. Among the representative factors with a decisive influence on tourism development, there are: population incomes, prices and fees, tourist offer, technical progress, demographic growth, leisure time. In this paper, it will be stated that the development of the sustainable tourism depends on global warming and on the economic crisis. The key factors involved in the sustainable tourism development at the 2020 horizon are: economy, technology, economy of experience, marketing, security, life and working environment, care for natural and social environment, localization, globalization, demography and simplification of customs formalities. The empirical results will show what the impact of the influence factors on the sustainable development is. Therefore, we can say that, under the conditions of a continually changing economic, political, technological and natural environment, the economic agents involved in the tourist sector will be able to have access only if they manage to comply with all present and future modifications.   THE BASIC CHARACTERISTICS OF A SUSTAINABLE TOURISM DESTINATION AND THE ROLE OF THE TOUR OPERATOR WITHIN IT   University Assistant, PhD Student Denisa PARPANDEL Faculty of Management Marketing in Economic Business, Rm. Vâlcea, Romania University Assistant, Carmen RIZEA Faculty of Management Marketing in Economic Business, Rm. Vâlcea, Romania Lecturer PhD. Nicoleta BELU  Faculty of Management Marketing in Economic Business, Rm. Vâlcea, Romania Lecturer PhD. Alina VOICULET Faculty of Management Marketing in Economic Business, Rm. Vâlcea, Romania  „Constantin Brâncoveanu" University, Piteşti, Romania   Abstract This paper examines the relationship between tour operators and their existing tourism destinations. The intent is to help the tour operators plan strategically for building the sustainability of their destinations. The key findings were the need for tour operators to: consider a whole-systems perspective; cooperate with the tourism destination to build a common vision of success and a clear understanding of sustainability; and to prioritise their actions based on achieving the vision. Tour operators must take the initiative to create a whole-systems understanding based on cooperation with destinations while working towards a common vision of success that perpetuates the sustainable development of the destinations as well as the tour operator‘s business. Tourism is a way to integrate cultures, preserve the environment and promote development. The paper concludes that tour operators can play a major role in building a sustainable society while perpetuating the tourism industry.   PRESENT APPROACHES OF SUSTAINABLE TOURISM OBJECTIVES AND PRINCIPLES   University Assistant, Mihaela Cosmina PETRE „Constantin Brâncoveanu"University of Piteşti, Faculty of Management Marketing in Economic Business Brăila, România Lecturer PhD, Cristina Bunea BONTAŞ „Constantin Brâncoveanu"University of Piteşti, Faculty of Management Marketing in Economic Business Brăila, România   Abstract The concept of sustainable tourism is closely linked to the sustainable development concept. Tourism projects must follow certain rules referring to their equitable, viable and sustainable nature. The Charta of sustainable tourism encloses a series of objectives and principles that should be respected in order to ensure sustainable development for tourism. Especially important is to know the principles of sustainable tourism development that should be taken into account when elaborating sustainable tourism policies and strategies, at local, national and regional level.   ASSESSMENT INDICATORS OF URBAN TOURISM DEVELOPMENT   Researcher III, PhD candidate Doru Marian TUDORACHE National Institute for Research and Development in Tourism, Bucharest, Romania   Abstract Due to the complexity and the dynamism of tourist phenomenon, the qualitative and quantitative assessment of the tourist destination market involves using a wide range of indicators. Most of these indicators capture only aspects of the demand or aspects of the tourist offer, without providing a clear and general image of the place occupied by the destination in the market. The aim of this paper is to sketch a new model of assessing the existing situation of tourism market development in urban area, taking into account both the supply and demand elements. This model provides a clear picture of the tourism development stage of the city and proposes directions of development for each case separately.   REQUESTS OF PROFESSIONAL ADJUSTMENT TO THE CHANGES OF THE BUSINESS ENVIRONMENT - STUDY REGARDING THE TRAVEL COMPANIES' OPTION ABOUT THE PROFESSIONAL TRAINING AND DEVELOPMENT   Assistant Ptofessor PhD. Alina Teodora CIUHUREANU Romanian-German University of Sibiu, Romania Professor PhD. Nicolae BALTEŞ "Lucian Blaga" University of Sibiu, Romania      Abstract. The transition towards the future will require a different power source, an asset more difficult to cultivate and manage than all the other owned assets: the human capital, or what Lester Thurow used to call "abilities, education and knowledge". Establishing a competitive team has to be the first priority of the general manager, even before establishing the company's strategy. From this perspective, the employees' professional training and development has to be a priority for the companies' managers. In the first part of the paper, we have captured some theoretical aspects regarding the chosen theme. Moreover, we have tried to outline a few characteristics, in our opinion essential, that must be had in view when trying to establish a competitive working team under the context of a continuous change of the business environment. However, the basic purpose of this paper is to draw up some conclusions formulated after making a research, investigation type, on a sample of 110 travel companies in the counties of Sibiu and Braşov, through which we have tried to determine the existing realities concerning the professional training and development. Therefore, we have tried to discover the attitude regarding the existence of a learning culture, the level in which there are measures/policies regarding the professional training and development, the level in which travel companies have a competitive team, the level in which companies are willing to bear the expenses for the professional training and development.   ANALYSIS OF HUMAN RESOURCES' SHARE IN THE TOURIST SECTOR   University Lecturer Ph.D. Carmen IORDACHE  "Constantin Bracoveanu" University of Pitesti, University Lecturer Ph.D. Iuliana CEBUC "Constantin Bracoveanu" University of Pitesti, University Lecturer Ph.D. Laura PANOIU "Constantin Bracoveanu" University of Pitesti,   Abstract Tourism, an activity rendered by people, is the sector where productivity tends to go down and tourism activity increase leads to the emergence of new work places. The relationship between tourism and human capital is complex, based on interconditioning, as each of the two constituents has in turn the roles of cause and effect. Therefore, stimulating tourism growth is an important means to relaunch work force, whereas developing or blocking tourism depend on the existence or non-existence of human resources in the respective reference territory. Generally speaking, in the scope of services and particularly in that of tourism, it is human factor which is highly important. Human constituent in the field of tourism is comprised within the services purchased by customers more than it is in other fields. Therefore, any policy in the field of human resources must rely on knowing the main features of labour factors in the tourist sector and those features are mainly reflected upon the need to find labour force and the effects of using it.   THE SOCIAL-CULTURAL IMPACT OF TOURISM   Gianina BURUIANĂ School of Economic Administration, Piatra Neamţ, Romania   Abstract The debate aims to emphasize the negatively socio-cultural impact for tourism that the massive influx of tourists may have on host communities where the destinations management system is deficitary.   BRANDING ROMANIAN TOURIST DESTINATIONS, THE CASE OF BRASOV COUNTY   PhD student Adina Nicoleta CANDREA University of Transilvania, Brasov, Romania   Abstract The paper focuses on the importance of tourist destination branding in the context of international competition for tourism flows. As a case study it presents the new brand that Brasov County has developed and the potential benefits and opportunities that come from the increase of the destination's visibility due to this initiative. To position Brasov as a competitive destination, it is important to define its unique identity and project this distinctiveness into the marketplace. As a consequence continued tourism growth for the Brasov region must therefore be based on professional marketing initiatives that promote both the current and new market-driven products.   PYGMALION   Ph.D. Student Costel-Ioan CIOBAN Facultatea de Economie şi Administrarea Afacerilor, Universitatea "Alexandru Ioan Cuza" Iaşi, România   Abstract When George Bernard Shaw wrote the novel "Pygmalion" he would not have thought he would portray a new character or a plot that a century later will be playing an important role for business or in promoting a business. The author's story is simple. Eliza Doolittle is an illiterate flower girl form London, whom professor Henry Higgins, a snob linguist, engaged himself as a result of a bet with his friend colonel Pickering, to transform her in a lady of the upper society after several intensive courses of English, taught her to speak according to the upper classes society and several sessions of changing her look. During the years Shaw's success was transformed into a musical, the most known being "My Fair Lady", or inspired the scripts of some successful comedies, the most known being "Pretty Woman" starring Julia Roberts and Richard Gere. Today we ascertain the same type of action or trial to promote the Romanian tourism. In the last period we witnessed aggressive campaigns to promote the Romanian tourism. Starting with the noisy campaign" the Easter in Bucovina" and "Saint light from the seaside" until the proposal to spend the first days of May in a youthful and enjoyable way. The tourism in Romania needs some pronunciation lessons to learn the European elite language and some elegant walking lessons parallel with some sessions of changing the image very realistically portrayed.   THE INNOVATIVE BEHAVIOR IN THE TOURISM SERVICES FROMROMANIA   Professor Ph.D. Carmen NĂSTASE Faculty of Economics and Public Administration, University "Stefan cel Mare" Suceava , Romania Ionela-Alina HODOROABĂ Faculty of Economics and Public Administration, University "Stefan cel Mare" Suceava , Romania   Abstract The aim of this paper is to show the role of innovations in the actual tourism services economy. The approaching method of this article is based on the relation public and private partnership and on the importance of the cooperation between the economical actors, which is emerged from the case study analyzed in this article. The research method used in this article is the statistical method based on the instrument European Innovation Scoreboard, instrument which compares and classifies the countries analyzed from the point of view of the innovation. The instruments utilize a period of time of 5 years.    TRAVELER EXPERIENCE MANAGEMENT AS A NECESSARY STEP TO SERVICE EXCELLENCE   Lecturer, Ph.D., Monica Paula RATIU Romanian-American University, Bucharest, Romania Professor, Ph.D, Marian ZAHARIA Romanian-American University, Bucharest, Romania   Abstract Life is changing dramatically, market position as part of life is becoming more and more important, and marketing, considered a key cultural architect of nowadays that involves voluntary relation exchanges between the communicating partners, is placing the customer in the center of most adequate company's actions. Our paper reveals traveler experience management as the key condition to achieving excellence in the hospitality industry; it presents the necessary steps of experience strategies in this sector and some service excellence techniques. We also try to find a series of solutions for the Romanian hospitality industry competitiveness and sustainable development. Tourism marketing reality implies a growing engagement in accepting the creative thinking challenge, progressing through knowledge and understanding towards mutual confidence, converting emotions into agreements and the relation based on these agreements into a loyal and emotionally connected one, for a certain period of time. This assumes to acknowledge the strategic relationship desired by the traveler, focusing on the targeted traveler-tourist and adjusting the offer to his/her demands so that he/she will resist to competition's offers.   THE ROMANIAN TOURISM - BETWEEN THE LOCAL POTENTIAL AND THE CHANCE OF EUROPEAN FUNDS   Lecturer, PhD candidate Ştefăniţă ŞUŞU Faculty of Economic Sciences and Public Administration, „Ştefan cel Mare" University of Suceava, Romania   Abstract Within this paper, I wish to emphasize the part that Romanian tourism plays within the assembly of the national economy, the local potential and the role of European funds within its development, knowing the fact that Romania has a huge touristic potential, but not enough exploited. Considering the tourism point of view, Romania has still remained behind the neighboured states, as Hungary or Bulgaria, despite that tourism was declared by the Government a prior sector. Although, the perspectives are joyful, the Romanian tourism having great chances of becoming competitive. According to a report of World Travel and Tourism Council (WTTC), considering the development perspectives of tourism and travel industry, Romania is situated on the seventh place from 176 analysed countries. The report of the same council emphasizes the fact that bad state of the roads represents the biggest impediment towards the development of Romanian tourism, thus placing Romania on 58th position according to the absolute dimension of the tourism industry.   TOURISM - AN IMPORTANT SOURCE FOR ROMANIA'S BALANCE OF PAYMENTS REVIVAL   Scientific Researcher III, PhD candidate Camelia MILEA Financial and Monetary Research Centre „Victor Slăvescu", Bucharest, Romania, Scientific Researcher, Alina Georgeta GLOD Financial and Monetary Research Centre „Victor Slăvescu", Bucharest, Romania Scientific Researcher, PhD student Iulia LUPU Financial and Monetary Research Centre „Victor Slăvescu", Bucharest, Romania   Abstract In the European and global framework, tourism industry is the most dynamic sector, being a source of recovery for national economies, especially for those countries that have significant tourist resources and take advantage of them, therefore, effectively. Tourism has a strong multiplier effect on the economy entailing a series of factors and being stimulated by a series of factors. Thus, tourism is contributing or not to the positive evolution of a series of macroeconomic indicators such as inflation, interest rates, public debt, external deficit. Taking into account the situation of Romania, the exploitation of tourist resources is not accompanied by an efficient promotion in the domestic and foreign market and is not supported by other related areas, therefore tourism can not be a source of increasing foreign currency receipts for the state and companies and can not support the balance of payments of our country. For being a source of economy and balance of payments revitalization, Romanian tourism should: submit a modern tourist offer, competitive compared to the requirements of international tourism demand, by updating the tourist structures and the resorts and by creating new tourist products, attractive and original; provide a sustained promotion and a proper marketing activity in order to channel major tourist flows to our country; and last but not least, draw the attention of political, economical and financial environment to tourism activity, through the design of common investment packages for the Transport - Tourism - Trade triad.

Ultima actualizare ( sâmbãtã, 26 decembrie 2009 )

 

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