EXPLORING TOURIST SPOTS FOR PROMOTING INVESTMENTS IN TOURISM INDUSTRY OF BANGLADESH

THE THEORETICAL ASPECTS OF FORMATION OF COMPETITIVE TERRITORY-RECREATION SYSTEMS

Assistant Professor Ph.D. Vasyl F. KYFYAK
Chernivtsi Trade-Economics Institute, Ukraine
Associate Professor Ph.D. Alexandru NEDELEA
"Stefan cel Mare" University Suceava, Romania

The paper analyses the possibility of forming competitive territorial-recreation systems in space on the example of the Chernivtsi County, determines entertaining-tourist resources, selects the optimum tourist areas using the criterion of closeness of resources and comfort of their visit. The territorial recreation system is a spatial form of organization for recreation activity and determines the necessity of theoretical comprehension for functions of recreation and tourism, determination of socio-economic maintenance for recreation services and their specifics, mechanisms of accounting for recreation and tourist factors in the process of forming and realization of public regional policy in modern conditions.

TOURIST CARRIERS AND THEIR INVOLVEMENT IN THE SUSTAINABLE DEVELOPMENT

Professor Ph.D. Gabriela STĂNCIULESCU
Academy of Economic Studies Bucharest, Romania
Ph.D. student Cristina MICU
University of Pitesti, Romania

The most used means of transport in tourism and the most important at the same time are: by car, by train, by plane and by ship. The sustainable development of transport depends on a number of economic, technical, social, and political factors. That is why it is so important to investigate a lot of options in order to assure a sustainable development of the transport systems and to analyze the complementarity between the introduction of new technologies and other support mechanisms.

ICT AND THE CHANGING LANDSCAPE OF TOURISM DISTRIBUTION- A NEW DIMENSION OF TOURISM IN THE GLOBAL CONDITIONS

Associate Professor Ph.D. Kozeta SEVRANI,
Head of Informatics and Mathematics Department, University of Tirana, Faculty of Economics, Albania
Associate Professor, Ph.D. Liljana ELMAZI
Head of Marketing Department, University of Tirana, Faculty of Economics, Albania

The travel and tourism sector has emerged as one of the most important sectors for developing as well as developed countries. Tourism incorporates many of the features of the information society such as globalization, mobility and information richness. People from all nations, social rank, and professions are potential tourists. Tourism links a worldwide supplier community with consumers, equally distributed worldwide. Its physical and virtual networks enable worldwide travelling, bringing together very distant cultures and habits. The industry is diverse; the size of tourism principals varies from micro to global enterprises. While some are fragmented, other parts, like the airlines, are concentrated into an oligopoly of global alliances. Information systems (IS) in tourism have been among the pioneers of leading edge technology applications: Computer Reservation Systems (CRS) or Global Distribution Systems (GDS) have been among the first international inter-organizational systems. Yield management systems are among the most advanced data mining applications. Tourism marketing systems typically represent the forefront of multimedia and virtual-reality applications. The World Wide Web is profoundly changing the production, distribution and consumption of touristic products. Information and communication technology (ICT) is probably the strongest driving force for changes within the tourism industry. Both industries are not only growing above average, they will also be among the most important industries in this century. Being closely interrelated and intertwined. The first part of the paper presents a structural view, identifying the different types of players, the nature of the tourism business and tourism product. The second part gives a general introduction to the relationship between ICT and tourism and provides some empirical evidence of importance of tourism in the e-commerce sector. Part three gives a detailed account of the current transformation in the travel and tourism market. We can conclude that future competition in the (electronic) tourism market place will be characterized by the efforts of the players to exploit technology in order to facilitate organizational responsiveness and learning as well as customer relationship management by:

• using the infrastructure for enforced marketing efforts, generating user interest by specific services;

• being able to move in the quickly changing industry network, finding the balance between cooperation and competition;

• developing a strategy for knowledge management and permanent learning;

• permanently adopting to and using technological developments;

• maintaining customer relationships, based on sophisticated user and interface tools and

• monitoring ongoing trends and relying on advanced AI tools for product development and innovation.  

ASPECTS OF MARKETING APPLICATION WITHIN AIRLINE TRAVELLING COMPANIES. THE CASE OF ALBANIA

Associate Professor Ph.D. Areti STRINGA
Faculty of Economy and Business, University of Tirana, Albania

The objectives of the research were defined through the following tasks: 1. To synthesise the features of daily marketing activities of the airlines operating on the Albanian market and establish their strengths and weaknesses. 2. To analyse and establish if there are marked differences in marketing activities of the airlines operating on the Albanian market. Different sources of primary and secondary data were used in analysis of services marketing of airlines operating on the Albanian market. The nature of the research was exploratory. Primary data were mostly gathered from expert opinion by means of personal interviews. The depth interviews took place in offices of the respondents.

ON-LINE ADVERTISING AND DISTRIBUTION OF TOURISTIC SERVICES

Professor Ph.D. Tatjana Petkovska MIRCHEVSKA
The Institute of Economics, University " St. Cyril and Methodius", Skopje, Macedonia
Professor Ph.D. Nada SEKULOVSKA
The Faculty of Economics, University " St. Cyril and Methodius", Skopje, Macedonia

The Internet approach has a unique placement technology of the economic propaganda message and has an innovative campaign for development and maximization of the marketing message effectiveness, as well as information distribution and a feedback for its valorization. This medium arrays over 70 million unique visitors per month. More than 7 billion web site marketing messages are being delivered monthly on over 1900 web sites. According to demographic and geographic characteristics, there are specific channels that help companies to locate their desired audience. The Internet approach is exposed to innovations that are developing continuously in order to bigger creative role to be accomplished. Those innovative elements of the Internet approach can be media signs, floating messages, sound- audio effects, streaming, video etc. 

STRATEGIC MANAGEMENT OF URBAN TOURISM IN ALBANIA - THE POTENTIAL ROLE OF URBAN TOURISM IN COMPETITIVE DEVELOPMENT OF ALBANIA DESTINATION

M.A. Fioralba VELA
University of Vlora, Albania
Associate Professor Ph.D. Alexandru Nedelea
"Stefan cel Mare" University Suceava, Romania

In this paper, the main objective is to introduce the role of urban tourism as a potential form of tourism in the competitive development of the Albanian destination and the role of urban tourism to the community of the Albanian urban areas and the problems related to this development. For the purpose of the study, it's needed to define the criteria of the study and the organization of the Albanian cities that offers the greatest possibilities to develop the urban tourism as a competitive form of tourism development. These criteria are: the evidence of the heritage historical patrimony, the evidence of the culinary patrimony, the evidence of the technical patrimony, the evidence of the hospitality patrimony, the evidence of the transport's situation, the evidence of the cultural patrimony, the evidence of leisure structures, various services. The analyses used enable the author to come on interesting conclusions.

ECOTOURISM DEVELOPMENT STRATEGIES IN THE RETEZAT NATIONAL PARK

Ph. D. Student Adina Nicoleta CANDREA
"Transilvania" University, Brasov, Romania
Teaching Assistant Ph. D. Student Pavel STANCIU
"Stefan cel Mare" University, Suceava, Romania

Sustainable development means Think global but act local (David Brower the founder of the nongovernmental organization Friends of the Earth 1969). Lasting tourism is considered in most of the cases a tourism manner, but all the touristy activities should be durable and bring economic and social benefices to local communities and to encourage the conservation with nature. On the international level, many destinations have chosen to promote ecotourism in order to improve the problems regarding the environment, and for to encouraging the area development. This kind of tourism encourages the responsible behavior of the tourists, local culture and appreciation for the traditional way of living, the conservation of some habitats and ecosystems and brings ways of sustainable development for local communities situated in natural areas with infrastructure problems. Ecotourism is the most recommended one in the protected areas, because the local resources can be advantageous used without causing the degradation of the area. The Retezat National Park is the first park founded in Romania and has a remarkable tourism potential, insufficiently exploited and many times deteriorated by applying an inadequate tourism to a protected area. Ecotourism can bring socio-economic development for the communities round the park, natural and cultural potential capitalization in the area and can be a catalyzing for a sustainable development of tourism and nature conservation. For the development of this kind of tourism the administration efforts of the park, authorities and local communities should be directed to sustainable forms of development and the adjustment of touristy infrastructure of ecotourism requirements.

STRUCTURAL ASPECTS REGARDING TO THE IMAGE OF ICE HOTEL BALEA LAC BREND

Professor Ph.D. Marian ZAHARIA
Romanian-American University, Faculty of Internal and International Economy of Tourism,
Bucharest, Romania
Professor Ph.D. Cristian Valentin HAPENCIUC
„Stefan cel Mare" University, Suceava Faculty of Economics and Public Administration, Romania
Ph. D. Student Ioana ZAHEU
Romanian-American University, Faculty of Internal and International Economy of Tourism
Bucharest, Romania

Applying a poll-based survey provides important information regarding the tourist offer particulars in Bâlea Lac area. On the day the survey is performed its main advantage is also outlined: the fact that this information display a good accuracy, are obtained in a short time span and involving relatively low expenses. Data collection and centralization of the answers provided by interviewed tourists regarding tourism practice in the Bâlea Lac area have led to drawing up distributions that are presented in the paper. Based on the respective information, statistics methods adequate to the study of tourist opinion on the Bâlea Lac Ice Hotel brand image. Several issues have been outlined, regarding the types of respondents based on their category, Romanian or foreigners, from Romania and based on destination countries, function of: the type of stay; the means of information; their answers referring to their first arrival at Bâlea Lac; the degree of destination assessment; their opinion on host reception; their preference for Bâlea Lac; appreciating value for money; age groups; gender; social and professional standing. The image created through the attractions and services provided in the Bâlea Lac tourist area by tourism activities closely related to the Ice Hotel is well appreciated, so that they have opened up a rather favourable expectancy for those willing to come back and for those tempted to try and spend their holidays in the presented hotel.  

CULTURAL – FOLKLORE EVENTS – PROMOTERS OF THE CULTURAL TOURISM

University Lecturer Ph.D. Carmen Maria IORDACHE,
Assistant Lecturer Roxana Maria POPA
Constantin Brancoveanu University, Romania

In an era of overcalling output and of removing state borders, it is very important to know and to be able to identify ourselves. Cultural folklore holidays/festivals represent one of the most extensive and complex elements of the immaterial popular culture, acting as an icon because they integrate social, ethic, aesthetic, cultural values specific to a nation. Most tourists have looked for and will continue to look for this icon and to discover it during their holidays and journeys, wishing to know, to explore and to experiment other peoples' culture and way of living.