TOURIST DESTINATION MANAGEMENT

Abstract

Tourism development has environmental and social consequences upon local and global communities. The impact of tourism must be kept within certain limits which are set up by sustainable tourism. Meanwhile the viability of the investment must be assured. Tourism development matrix is the tourist destination. Destination management must ensure the balance between economic, social, cultural, and environmental activities. Competitive destination management organization means a harmonious combination between planning, lobby, coordination and marketing (promotion). The recommendation of an integrated meta plan for Romanian balneal spa could be the choice for a successful tourism development.