BUCOVINA AS A TOURIST DESTINATION AND THE IMPACT OF THE RECENT INTERNATIONAL FINANCIAL CRISIS. RECOMMENDATIONS FOR A MODERN DESTINATION MANAGEMENT APPROACH IN INTERNATIONAL DESTINATION MARKETING

Heike BÄHRE, Ulrike FERGEN, Carmen CHASOVSCHI

Abstract


Bucovina is a cultural landscape in the triangle bordered between the Ukraine, Romania and Moldova. Based on a theoretical planning approach in destination marketing management, Bucovina is to be regarded as a destination situated at the end of the involvement stage of the Tourism Area Life Cycle (TALC). Literature, internet research, qualitative interviews, and on site-observations depict Bucovina as a travel destination. The authors explore the impact of the financial crisis on Bucovina and forecast the destination trend for the next few years. Finally, they give recommendations for development of the Bucovina region in a sustainable, rapid and regulated manner.

Keywords


Destination Management; Tourism Marketing; Product Life Cycle; Globalization; Bucovina

References


Bähre, H., Fergen, U., Kessler, A. (2012) Novel technologies as challenges for the positioning of tourist destinations: Bucovina as a new tourist destination in a globalised world. In:

Kagermeier, A., Saarinen, J. (eds.) (2012) Transforming and Managing Destinations - Tourism and Leisure in a Time of Global Change and Risks, Volume 7, Metagis, Mannheim, pp.131-143.

Bähre, H., Fergen, U. (2012) Dualität von Geographie und Ökonomie in der Tourismuswissenschaft, dargestellt mittels interdisziplinärer Ansätze im Gesundheitstourismus. In: Zehrer,

A. & Grabmüller, A. (eds.) (2012) Tourismus 2020 + interdisziplinär / Herausforderungen für Wirtschaft, Umwelt und Gesellschaft (zugleich: Schriften zu Tourismus und Freizeit, Bd. 12), Erich Schmidt Verlag, Berlin, pp. 137-152.

Benchtour (2010): Benchlearning in the tourism sector- National Report Romania-Analysis of the situation of the SMEs in the tourism sector in Suceava County (Bucovina Region, (http://www.benchtour.eu/wp/wp-content/uploads/2010/07/¬BENCH¬TOUR_WP3_COMPA¬RATIVE¬_REPORT_final.pdf) accessed May 03, 2012.

Bieger, T., Beritelli, P. (2012) Management von Destinationen, 8th ed., München, Oldenbourg.

Directia Judeteana de Statistica (ed.) (several years) Breviar statistic al Judetului Suceava (statistical survey), Suceava.

Butler, R.W. (1980) The Concept of a Tourist Area Cycle of Evolution: Implications for Management of Resources, The Canadian Geographer 24 (1), pp.5-12.

Butler, R.W. (2006): Foundations in the TALC. In: Butler, R.W. (ed.): The Tourism Area Life Cycle, Volume 1: Applications and Modifications. Aspects of Tourism 28, Channel View Publications, Clevedon, Buffalo, Toronto, pp.3-12.

Butler, R.W. (ed.) (2006) The Tourism Area Life Cycle, Volume 1: Applications and Modifications. Aspects of Tourism 28, Channel View Publications: Clevedon, Buffalo, Toronto.

Butler, R.W. (ed.) (2006) The Tourism Area Life Cycle, Volume 2: Conceptual and Theoretical Issues. Aspects of Tourism 29, Channel View Publications, Clevedon, Buffalo, Toronto.

Cohen, Erik (1978): Rethinking the Sociology of Tourism, Annals of Tourism Research, 6 (1978), pp.231-225.

Hesselmann, G., Chasovschi, C. (2010) Bucovina Tourism Strategy, internal paper, draft for Gesellschaft für Technische Zusammenarbeit (GTZ) (unpublished), Bukarest, Eschborn.

Holloway, J.C., Humphreys, C. (2012) The business of tourism, 9th edition, Pearson Education, Essex.

Kagermeier, A., Saarinen, J. (ed.) (2012): Transforming and Managing Destinations - Tourism and Leisure in a Time of Global Change and Risks, Volume 7, Metagis. Mannheim.

Middleton, V.T.C., Fyall, A., Morgan, M., Ranchhod, A. (2009) Marketing in Travel and Tourism, 4th edition, Butterworth-Heinemann: Oxford.

Russel, R. (2006) The Contribution of Entrepreneurship Theory to the TALC Model. In: Butler, R.W. (ed.) (2006) The Tourism Area Life Cycle, Volume 2: Conceptual and Theoretical Issues. Aspects of Tourism 29, Channel View Publications: Clevedon, Buffalo, Toronto, pp.105-123.

Wöhler, K. (1997): Marktorientiertes Tourismusmanagement: Tourismusorte- Leitbild, Nachfrage, Konkurrenzanalyse, Springer: Berlin, Heidelberg, New York.

Zehrer, A., Grabmüller, A. (eds.) (2012) Tourismus 2020 + interdisziplinär / Herausforderungen für Wirtschaft, Umwelt und Gesellschaft ( Schriften zu Tourismus und Freizeit, Bd. 12). Erich Schmidt Verlag: Berlin.

http://renaud-invest.ro (last viewed 05/18/2012).


Full Text: PDF

Bookmark and Share


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.