STRATEGII DE DEZVOLTARE A TURISMULUI ÎN BUCOVINA

Codruţa Petronela BOUARU

Abstract


The choice of the management strategies within the tourist field is very important. These strategies are called by the touristic products features and the tourist marketshare, focusing on the complexity of any kind of tourist product, and as well as Bucovina tourist product.

Keywords


Bucovina; management strategies; tourism

References


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Stăncioiu, A.F., (2000) - Strategii de marketing în turism, Editura Economică, Bucureşti.


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