THE ROLE OF (ACTION) MOVIES, VIDEO CLIPS AND CELEBRITIES IN TOURISM MARKETING, OR PRESENTING JAMES BOND, GEORGE EZRA AND PRINCE CHARLES AS AMBASSADORS OF TOURISM

Erika KULCSÁR, Andrea ANTAL, Hanna BENŐ, Bíborka KERESZTES

Abstract


There are multiple opinions regarding the right use of marketing communications. It is debatable whether there is a need to spend money on marketing communications or it is more profitable to invest in the other elements of the marketing mix. It is true that word of mouth has become very important in tourism as well. It is also important to explore to what extent the uniqueness and (natural or man-made) attractions of a tourist destination improves its promotion, reaching the point where the active involvement of the tourist destination can be avoided. The objectives of the present study: (1) to explore the tourism offer of the James Bond action movies, (2) to explore the relationship between tourism and George Ezra songs, (3) to explore the role of a celebrity in the development of tourism of a small settlement or community.

Keywords


(action) movies; celebrities; marketing communications; tourism; video clips

References


Campo, L., R., Brea, J., A., F., Muñz, D., R.-T. (2011), Tourist destination image formed by the cinema: Barcelona positioning through the feature film Vicky Cristina Barcelona, European Journal of Tourism, Hospitality and Recreation, vol. 2, no. 1, pp. 137-154

Croy, W., G. (2010), Planning for Film Tourism: Active Destination Image Management, Tourism and Hospitality Planning & Development, vol. 7, no.1, pp. 21-30

Frost, W. (2006), Braveheart-ed Ned Kelly: historic films, heritage tourism and destination image, Tourism Management, no. 27, pg. 247-254

Glover, P. (2009), Celebrity Endorsement in Tourism Advertising: Effects on Destination Image, Journal of Hospitality and Tourism Management, vol. 16, no1, pp.16-23

Hudson, S., Ritchie, J., R., B. (2006), Film tourism and destination marketing: The case of Captain Corelli’s Mandolin, Journal of Vocation Marketing, 2006, vol. 12, no. 3, pp. 256-268,

Hudson, S., Wang, Y., Gil, S., M. (2011), The Influence of a Film on Destination Image and the Desire to Travel: a Cross-Cultural Comparison, International Journal of Tourism Research, no.13, pp. 177-190

Iwashita, C., (2008), Roles of Films and Television Dramas in International Tourism: The Case of Japanese Tourists to the UK, Journal of Travel & Tourism Marketing, vol. 24, no. 2-3, pp. 139-151

Kiss, R., R. (2006), Fantastic Hotels of the World 2, MediaCom Kft Publisher, pp. 77-85

Kovács, P. (2004), Tourism marketing in theory and practice, Kodolányi János Főiskola Publisher, Székesfehérvár, p.72-146

Lee, S., Scott, S., Kim, H.(2008), Celebrity fan involvement and destination perceptions, Annals of Tourism Research, vol. 35. no. 3, pp. 809-832

Macionis, N., Sparks, B. (2006), Film – Induced Tourism: An Incidental Experience, International Tourism and Media Conference Proceedings 2006, edited by Sue Beeton, Glen Croy and Warwick Frost, pp. 120-128

Mestre, R., del Rey, A., Stanishevski, K. (2008), The Image of Spain as Tourist Destination Built Through Fictional Cinema, Journal of Travel & Tourism Marketing, vol. 24, no. 2-3, pp 185-194

Saltik, I.A., Cosar, Y., Kozak, M. (2011), Film-Induced Tourism: Benefits and Challenges for Destination Marketing, European Journal of Tourism Research, vol. 4, no. 1, pp. 44-54

Shani, A., Wang, Y., Hudson S., Gil, S., M. (2009), Impacts of a historical film on he destination image of South America, Journal of Vocation Marketing, vol. 15, no. 3, pp. 229-242

Soliman, D.M, (2011), Exploring the role of film in promoting domestic tourism: A case study of Al Fayoum, Egypt, Journal of Vocation Marketing, 2011, vol. 17, no. 3, pp. 225-235

Sulyok, J. (2005), Film tourism or the possibilities for tourist destinations hiding in films, Turizmus Buletin, vol. XIII, no. 1, pp. 34-39, http://szakmai.itthon.hu/documents/28123/121718/805_Filmturizmus_34-39.pdf/e3386917-1e08-43bf-86c0-4a7693980f02

Zhou, L., Whitla, P. (2013), How negative celebrity publicity influences consumer attitudes: The mediating role of moral reputation, Journal of Business Research, vol. 66. no. 8, pp. 2013-1020

Bíró, CS. (2014), James Bond, the 007 Agent, http://delikronika.webnode.hu/news/a-zene-es-zenei-mufajok-vilaga-lorant-saska/, accessed: 25.03. 2016

*** (2016) World heritage blog, http://vilagorokseg.blog.hu/2016/11/19/petra_jordania_147, accessed 02.08. 2017

*** (2013) Sites of movies in Thailand, http://vilagutazo.blog.hu/2013/03/16/mozifilmek_helyszinei_thaifoldon accessed: 03.11.2015


Full Text: PDF

Bookmark and Share


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.