Romanian Tourism and Market Strategy

Yin SHENGNAN, Alexandru Mircea NEDELEA

Abstract


The aim of this paper is to analyse the Romanian tourism market. We included key updates in current years. We presented a SWOT analysis of Romanian tourism and a tourism forecast. The outlook for Romania's tourism industry is broadly positive, with slow but steady growth expected across our key market indicators for the duration of our forecast period (2018-2022). International visitor numbers are set to rise over the medium term.


Keywords


Romanian tourism, SWOT, destination promotion, tourism forecast

References


Romanian Friend. (2018). Salut! That’s Romanian for ‘hi’.. Available: https://www.romanianfriend.com.

Romania tourism report - Q1 2018. (2018). London: Business Monitor International. Retrieved from Business Premium Collection Retrieved from http://ezproxy.uwl.ac.uk/login?url=https://search.proquest.com/docview/1980792736?accountid=14769

Romania tourism report - Q2 2018. (2018). London: Business Monitor International. Retrieved from Business Premium Collection Retrieved from http://ezproxy.uwl.ac.uk/login?url=https://search.proquest.com/docview/2027801039?accountid=14769

RVshare (2018). Travel Trailer. Available: https://rvshare.com/rvs/details/116003.


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