Pavel STANCIU, Adina Ionela Pitic


The present work starts from the premise that since in the summer season 2019, on the tourism market in the northeast of Romania, six major tour organizers (tour operators) of holiday packages have addressed their activity explicitly to the citizens of Suceava and Botosani counties, then this niche should be treated with the utmost attention.

At the same time, through a dichotomic comparison of what two of these tour operators - Kusadasi and Need Tour offer in particular, - we aimed to highlight the pluses and minuses of the most offered and, at the same time, bidder holiday packages that target Antalya destination from Turkey.

The types of resorts offered, the services included in the tourist offer, the prices and tariffs applied, the Early Booking and Last Minute promotions, the booking conditions or the collaboration with the resellers agencies are all differentiated reasons regarding competition and also sources of competitive advantage. As a result, the number of tourist charter holiday packages, departing from Suceava airport, sold by Kusadasi and Need Tour during December 2018 - August 2019 was conditioned by a number of factors, many of them previously mentioned.


Tour-operators; B2B; Tourist holiday packages; Suceava – Antalya charter.


Abrate, G., Bruno, C., Erbetta, F., & Fraquelli, G. (2019). Which Future for Traditional Travel Agencies? A Dynamic Capabilities Approach. Journal of Travel Research, 0047287519870250.

Aguiar-Quintana, T., Moreno-Gil, S. & Picazo-Peral P. (2016). How could traditional travel agencies improve their competitiveness and survive? A qualitative study in Spain. Tourism Management Perspectives, no. 20, pp.98-108.

Albayrak, T., Caber, M., González-Rodríguez, M. R., & Aksu, A. (2018). Analysis of destination competitiveness by IPA and IPCA methods: The case of Costa Brava, Spain against Antalya, Turkey. Tourism management perspectives, 28, pp.53-61.

Albert da Silva, M., Costa Rui, A., Carrizo Moreira, A. (2018). The influence of travel agents and tour operators' perspectives on a tourism destination. The case of Portuguese intermediaries on Brazil's image, Journal of Hospitality, Leisure, Sport & Tourism Education, Vol 34.

Boz, M. (2016). Online Booking as A Marketing Strategy: A Survey on Hotels in Antalya, IOSR Journal of Business and Management (IOSR-JBM), Volume 18, Issue 9 .Ver. IV (September. 2016), pp.78-85.

Candrea, A. N. (2007). Marketing strategies for a sustainable tourism development. Buletinul Universităţii Transilvania din Braşov, 14(49), pp.343-346.

Costea, M., Hapenciuc, C. V., & Stanciu, P. (2017). Tourist Safety and Security: A Factor of the Competitiveness of Secondary Tourist Destinations. Revista de turism-studii si cercetari in turism, (23).

Costea, M., Hapenciuc, C. V., Bejinaru, R., Stanciu, P., & Condratov, I. (2018). Social Media in the Activity of Accommodation Units. The Case of Bucovina Region. Revista de turism-studii si cercetari in turism, (26).

Doganer, S. (2012). Resort hotel transition: Antalya, Turkey. In The proceedings of 5th international conference on sustainable tourism was held in A Coruña, Spain, Vol. 161, pp.331-342.

Glagolev, A. (2019). The Tourist Market of Russia. Summer 2019. Trends and Forecasts. Trends and Forecasts. (March 27, 2019).

Hapenciuc, C. V., Stanciu, P., & Costea, M. (2014). Integration of the Sap Concept in the Employee Assessment Of Travel Agencies In Suceava County Through Mystery Shopping Type Methods. Revista de turism-studii si cercetari in turism, (17), pp.22-29.

Hegedüs, I.S. (2018). Politici și strategii de marketing Business to Business (B2B), Teză de doctorat, Universitatea Transilvania din Braşov, 2018, p.19.

Ozturk, Y., Allahyari San, R., Okumus, F., & Rahimi, R. (2019). Travel motivations of Iranian tourists to Turkey and their satisfaction level with all-inclusive package tours. Journal of Vacation Marketing, 25(1), pp.25-36.

Picazo, P., Moreno-Gil, S. (2018). Tour operators' marketing strategies and their impact on prices of sun and beach package holidays. Journal of Hospitality and Tourism Management, no. 35, pp.17-28.

Reino, S., Alzua-Sorzabal, A., & Baggio, R. (2016). Adopting interoperability solutions for online tourism distribution: an evaluation framework. Journal of Hospitality and Tourism Technology, 7(1), pp.2-15.

***, Top B2B Tourism Industry Trends, https://leadspanda.com/blog/b2b-tourism-industry-trends.

Full Text: PDF

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.